Design Language

Microcopy is an essential element of good UX design
Article

Top 10 tips to produce effective, user-friendly microcopy

Chances are, your product team already pours ample resources into making your products as user-friendly as possible. You work hard to get the user flows and UI elements just right. But what about the verbal components of the interface? 

If you’re like many EdTech companies, microcopy — or the many verbal cues found throughout your product, from buttons to prompts and instructive overlays  — may be a last-minute consideration. This often means that microcopy is written on the fly, without rigorous guidelines or user testing.

UX team collaborating with EdTech product owners.
Article

Avoiding Dependency Hell as product teams scale

For EdTech companies, the opportunity to develop single, enterprise-wide products is both exciting and potentially lucrative. But with bigger projects come bigger challenges throughout the UX process. With multiple UX teams, product teams and engineering teams all functioning separately within the same project, building products at a large scale opens a web of complex communication issues for the teams involved.

The Openfield team looks to other industries for best practices that will improve educational products.
Article

Borrow cues from search, retail, gaming to improve UX in EdTech products

From administrative tasks like taking attendance and grading quizzes to features that enable students to learn and succeed, EdTech products have become more and more powerful. But that power can make these tools more complicated for users. Learn how to align tools with common mental models from search, retail, and gaming.

Design elements underscore the importance of universal design systems in EdTech products.
ARTICLE

Evolving your design system over time improves team efficiency

Often, design systems are treated as “one and done” initiatives — drafted, agreed upon and set in stone. Many a design team has embarked on a fool’s errand, thinking they could anticipate every design need that may arise in the future. If you instead adopt a continuous release approach for ongoing improvements to guidelines, you essentially mirror the product development process itself.

CoursePoint interface
CASE STUDY

Refreshed UX aligns product with mental models of nursing instructors.

Wolters Kluwer sought to address issues with one of its products, Lippincott CoursePoint+. Openfield helped them identify problems which led to a realignment of the user flow to match the mental model of its instructor user base. In addition to helping them solve specific challenges with the product, we identified new UX processes that have resulted in them adopting new viewpoints and practices that will improve team efficiency and user satisfaction across their product suites.

The Openfield team helped establish the universal design language for Macmillan Learning's products.
CASE STUDY

Unified Design Language reduces disruption for students and instructors, increases efficiency for product teams.

From “many for many” to “one for all,” Macmillan Learning sought to simplify their products by creating a single common design language, elevating user experiences and advancing internal efficiencies along the way.