EdTech

Image of paper airplane going its own way depicts challenge of innovating in EdTech.
Article

Innovation in the EdTech space: Why it lags behind – and what you can do about it

Innovation within the EdTech space can sometimes feel painfully slow. That’s especially true when compared with digital products in other spaces, such as social media, finance, and health apps. This innovation drag is felt not only by EdTech companies themselves, but by users, too.  Student users, in particular, are quick to notice when EdTech products aren’t on par with the many other apps they use on a daily basis.

UX designers and researchers reviewing design progress at Openfield.
Article

Hiring guide – choosing the right UX partner for the long haul

Your EdTech company is thriving. Your product is growing and so too must your team. It’s a good problem to have, of course. But for companies considering working with an outside UX agency, it can be hard to know exactly how to gauge their value. It’s easy to see why this can feel like such a challenging decision. The idea of spinning up an internal team is daunting, but the idea of working with an agency brings its own set of concerns and unknowns that can lead to misinformed buying decisions.

UX team collaborating with EdTech product owners.
Article

Avoiding Dependency Hell as product teams scale

For EdTech companies, the opportunity to develop single, enterprise-wide products is both exciting and potentially lucrative. But with bigger projects come bigger challenges throughout the UX process. With multiple UX teams, product teams and engineering teams all functioning separately within the same project, building products at a large scale opens a web of complex communication issues for the teams involved.

Article

How CX and UX come together to meet users’ needs and inspire loyalty

A harmonious integration of customer experience (CX) and user experience (UX) is especially important in EdTech, where educational IT managers and instructors have become accustomed to not just strong products, but also to comprehensive, personalized service.

Corporate training staff using EdTech product for career growth.
Article

Nontraditional learning: How EdTech tools are different for corporate and personal users

When most people think EdTech, they naturally imagine students and instructors in K through 12 or higher education settings. But learners and teachers can be found everywhere from boardrooms to living rooms. And while the reasons for learning vary, companies that make learning products for corporate and personal use can benefit greatly from the knowledge of their counterparts who target K-12 and higher ed sectors.

Product release dates for classroom software.
Article

Makers of classroom technology must align product releases with academic calendars

In general product design, frequent releases is accepted as the best way to update products. But in EdTech, timing can be the difference between success and failure. Learn the best practices for product design and development release cycles that consider the natural cycles of academic calendars.

A user is confused about how to use an EdTech product due to its lack of onboarding features.
ARTICLE

How onboarding helps users get up to speed on your EdTech products quickly

Improving the on-ramp to your product makes users confident in their choice and increases their satisfaction. The bottom-line benefit of a better onboarding experience comes from both greater customer retention and reduced customer service.

iClicker app
CASE STUDY

New connected digital experience for students and instructors fuels rapid market dominance.

Whether it’s a classroom of 20 or a lecture hall of 200 students, instructors and students in higher education expect in-classroom technology to reliably and efficiently foster the most effective learning environment possible.

CoursePoint interface
CASE STUDY

Refreshed UX aligns product with mental models of nursing instructors.

Wolters Kluwer sought to address issues with one of its products, Lippincott CoursePoint+. Openfield helped them identify problems which led to a realignment of the user flow to match the mental model of its instructor user base. In addition to helping them solve specific challenges with the product, we identified new UX processes that have resulted in them adopting new viewpoints and practices that will improve team efficiency and user satisfaction across their product suites.

The Openfield team helped establish the universal design language for Macmillan Learning's products.
CASE STUDY

Unified Design Language reduces disruption for students and instructors, increases efficiency for product teams.

From “many for many” to “one for all,” Macmillan Learning sought to simplify their products by creating a single common design language, elevating user experiences and advancing internal efficiencies along the way.