3-Day Ideation Workshop

Brainstorm better EdTech products with our 3-Day Ideation Workshop

When done right, one of the most rewarding and fruitful things an EdTech product team can do is rapid ideation. Generating a multitude of solutions to user and business problems in a short period of time can be a key tool to quickly increase user loyalty and sales. But with the daily grind of product development, it can be hard for EdTech teams to find the time to plan and conduct fruitful ideation sessions.

The challenge of conducting successful ideation sessions is often underestimated. Many product teams put off group brainstorming because they don’t know how to select the right exercises, design a run-of-show and moderate an unbiased and judgment-free environment.

Openfield teammates collaborating in-person and online

Our 3-Day Ideation Workshop Yields a High Volume of Concepts in a Short Period of Time

Ideal for busy product teams, our rapid ideation sessions enable your team to generate and assess as many potential solutions as possible in a short amount of time, without the time and effort of doing it yourself.

Leave the planning to us! It’s a lot of work on top of everything else busy EdTech teams need to tend to.

This workshop is designed to:

  • Provide an unbiased outside viewpoint that is untethered by internal dynamics and institutional product knowledge
  • Help your team focus on business and user pain points
  • Promote divergent thinking and experimentation
  • Lower emotional attachment to ideas
  • Reduce resistance to change
  • Strengthen team dynamics
  • Improve decision-making by generating many ideas and quickly focusing on the most feasible solutions

How the 3-Day EdTech Ideation Workshop is Structured to Suit Your Needs

Prior to your workshop, we will conduct an intake meeting with you to better understand your challenges and team dynamics, as well as assess any research or user data you have gathered. We will then recommend a tailored blend of brainstorming exercises that will best align with your product goals and your team makeup.

Next, we’ll work with you to schedule session dates and set up your itinerary to suit your team’s busy schedules. The 3-Day Ideation Workshop can be conducted in-person at your location or our office in Cincinnati, Ohio, remotely, or a hybrid combination.

Because we know it’s nearly impossible to check out for three full days, workshop activities will be from 9 am – 2 pm leaving your afternoons free, during which time our team will continue to explore ideas for review the following morning.

Services and deliverables included:

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  • Pre-planning consultation
  • Schedule coordination
  • Review of existing materials and relevant data and research
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During the workshop:

  • Activity facilitation
  • Design / visual exploration support
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  • Documentation of all ideas explored (design files and visuals)
  • Walkthrough deck with exploration, assessment and recommended priorities and action
  • Follow-up presentation recap

Sample Itinerary and Location Info

The 3-day Ideation Workshop can be conducted at your office, our office, remotely or with a hybrid blend of in-person and remote attendees. The day is designed to allow you free time in the afternoons to attend to other product needs while your Openfield team continues to brainstorm ideas for review on the subsequent day. Your team is welcome to continue ideating with us after the 2 pm release time, but they are not required to do so.

Day 1 (client time required – 5 hrs)

  • 9:00 am - 10:30 am: Kickoff and opportunity mapping
  • 10:30 am - 11:00 am: Client free time / Openfield team to prepare for next activity
  • 11:00 am - 12:00 pm: Rapid idea generation and prioritization exercise
  • 12:00 pm - 1:00 pm: Lunch break with catering provided
  • 1:00 pm - 2:00 pm: Regroup to recap takeaways and set expectations for the next day
    • At 2:00 pm, you will be released while the Openfield team will conduct further rapid design iteration in preparation for Day 2.

Day 2 (client time required – 5 hrs)

  • 9:00 am - 10:30 am: Collaborative presentation and discussion of initial ideation
  • 10:30 am - 11:00 am: Client free time / Openfield team remixes design concepts based on client feedback
  • 11:00 am - 12:00 pm: Review remixed design concepts and prioritize
  • 12:00 pm - 1:00 pm: Lunch break with catering provided
  • 1:00 pm - 2:00 pm: Regroup to recap takeaways and set expectations for the next day
    • At 2:00 pm, you will be released while the Openfield team refines 1-3 prioritized concepts.

Day 3 (client time required – 4 hrs)

  • 9:00 am - 10:30 am: Review refined concepts
  • 10:30 am - 11:00 am: Client free time
  • 12:00 pm - 1:00 pm: Discuss next steps and opportunities, wrap up

Post-workshop follow-up

Our team will document everything from the workshop in the form of visual assets, design files and a presentation deck that includes commentary, recommended priorities, and next steps. These items will be reviewed and delivered in a 1-hour meeting to be set a week after the workshop concludes.

Workshop Fees: $8,000 USD (travel fees not included).

Why Working with Openfield Makes Sense

Founded in 2006, Openfield is a UX research and design partner focused solely on EdTech. Our work with EdTech teams like yours has made product experiences better for millions of users.

Our expertise has been forged by over 30,000 hours of conducting user interviews, observational studies, surveys, prototype testing, and co-creation workshops that have allowed us to synthesize findings into actionable plans that EdTech product leaders like you use to make more confident decisions.

  • 30,000+ hrsEdTech user research

  • 130,000+ hrsOverall EdTech UX

  • 1 million+Have used products we work on

Finding the time to conduct ideation sessions that result in meaningful improvements can be difficult. Choosing to work with a partner like Openfield takes the stress out of planning, running and moderating ideation sessions, and brings a much needed outside perspective to help your team generate as many viable ideas as possible.

  • Photo of Brian Keenan
    Brian Keenan

    As a Co-founder of Openfield, Brian’s focus is helping business leaders understand how UX research and design can help them increase speed to market, while reducing risk and waste. He is an avid student and practitioner of landscape photography, which pairs well with his love of road tripping and exploring vast and wild destinations.

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