Insights from Openfield
Defend your EdTech product’s marketshare by thinking like a startup
Are you adapting to meet your users’ changing needs in the pandemic as quickly as your competitors? As an established EdTech company, you’ve already carved out a unique spot for your product (or suite of products) in the market. Now that you’ve solidified your place within the EdTech space, your focus has shifted from staking a claim to defending and growing your marketshare. But if you’re not listening carefully to them and adapting your product quickly enough, someone else may beat you to it.
Why your EdTech product needs a data visualization style guide
As EdTech products like yours mature, they grow. That is, they amass an increasing number of features, functionalities, and users. And as they do that, they create and collect more and more of something else: User data. This ever-expanding river of data represents a major opportunity to add value for your users by uncovering meaningful and actionable insights. But how you go about presenting that data can spell the difference between success and failure.
How to leverage your user research findings to create a compelling value proposition
In the world of consumer digital products, the buyer is almost always the end user. And in many ways, this makes everyone’s job easier, from business executives to your sales and marketing teams. But in the world of EdTech products, the same thing can’t be said. Students are by far the largest EdTech user group, yet they almost never have the power to decide which products they will be required to use as part of their education experience.
Choosing the right UX metrics can make or break your EdTech product research
There’s no such thing as a one-size-fits-all UX metric. Rather, there are a number of key metrics you can pull from depending on the situation. Your prototype’s fidelity, the scope of what you are testing, your test objectives, and your internal stakeholders’ preferences all play a role in determining which metrics make the most sense at any given time. Here’s what you need to know to select the right metrics for your EdTech product.
The wave of accessibility lawsuits that threatens EdTech and how to stay out of its path
EdTech companies need to be serious about ADA compliance, and fast. Over the last few years there has been exponential growth in the number of lawsuits filed against organizations. COVID-19 has added a new dimension as users are challenged with adapting to remote conditions. After a brief lull in 2020 cases that coincided with the onset of pandemic shutdowns, the pace has returned to 2018 and 2019 levels.
Keep your EdTech product team on the cutting edge by creating an informed, forward-thinking culture
As an EdTech executive, it’s your job to think big picture. That means keeping your broader business objectives top of mind. And it also means staying in the know about industry trends. To that end, you may follow a curated news feed or participate in industry-specific LinkedIn groups. Doing so helps you stay on top of current events, trending technologies, and industry forecasts.