Insights from Openfield
Choosing the right UX metrics can make or break your EdTech product research
There’s no such thing as a one-size-fits-all UX metric. Rather, there are a number of key metrics you can pull from depending on the situation. Your prototype’s fidelity, the scope of what you are testing, your test objectives, and your internal stakeholders’ preferences all play a role in determining which metrics make the most sense at any given time. Here’s what you need to know to select the right metrics for your EdTech product.
The wave of accessibility lawsuits that threatens EdTech and how to stay out of its path
EdTech companies need to be serious about ADA compliance, and fast. Over the last few years there has been exponential growth in the number of lawsuits filed against organizations. COVID-19 has added a new dimension as users are challenged with adapting to remote conditions. After a brief lull in 2020 cases that coincided with the onset of pandemic shutdowns, the pace has returned to 2018 and 2019 levels.
Keep your EdTech product team on the cutting edge by creating an informed, forward-thinking culture
As an EdTech executive, it’s your job to think big picture. That means keeping your broader business objectives top of mind. And it also means staying in the know about industry trends. To that end, you may follow a curated news feed or participate in industry-specific LinkedIn groups. Doing so helps you stay on top of current events, trending technologies, and industry forecasts.
How an external UX research partner can help you avoid biased results and internal pressures
As an EdTech product leader, you understand how important user research is to your product’s success in the market. You know you need to invest in UX research. But how? You may be weighing the pros and cons of hiring your own internal UX researcher versus partnering with an external UX team. Hiring an external UX research team like Openfield comes with many benefits.
Moving to a new design tool? Time to optimize your design system.
As an EdTech product owner, you know that your team is only as efficient as the systems and processes you put in place to manage production. And those systems and processes are, in turn, shaped by the design and engineering tools you use. That’s one of the reasons why the decision to migrate to a new design tool is such a big deal. But it also means that switching tools — for whatever reason — represents a key opportunity to reevaluate and optimize your workflows.
Digital doesn’t equal remote: EdTech insight in the era of COVID-19
In the midst of the ongoing coronavirus pandemic, schools across America are embarking on a totally unexpected — and wholly unprecedented — remote-learning experiment. As the fall 2020 semester kicks off, K-12 schools and higher education institutions everywhere are tentatively rolling out a variety of remote instruction plans. As they scramble to make this arrangement work, educators are looking to EdTech to help close the loop.