Insights from Openfield
How superior onboarding wins over EdTech users from sales to product evangelism
Using a new product for the first time is a little bit like meeting a new friend or coworker. In fact, users assess new products in much the same way we assess new people: with personality, looks, and ease of interactions all coalescing to form a positive or negative association. Those initial interactions quickly add up to a powerful first impression — one that can be hard to dispel over time.
Want to create a truly inclusive EdTech product? Start with inclusive UX testing.
EdTech products must meet the needs of the students, teachers, and administrators they serve, regardless of ability. The goal of inclusivity doesn’t just make sense because it is the right thing to do. Or because it is in keeping with the goals of educators more broadly. It also makes sense because it leads to a better-quality product — for everyone. For all of these reasons, more and more EdTech companies are embracing inclusive design.
Want to reduce student anxiety and increase enthusiasm? Great UX is the answer.
Most digital products, such as social media, budgeting, and news apps, appeal to users on the basis of their utility or entertainment value. Individual users make the personal decision to purchase or download these products because they want to use them. EdTech software, on the other hand, is different. They are undoubtedly useful. But for student users, they may not seem like much fun when they are required to use them.
2020 Trends in EdTech UX – What product leaders should expect in the coming year
Being a great product leader requires a constant balancing act between meeting the need to release immediate improvements while simultaneously planning for what’s coming in the next year and beyond. Dealing with today’s concerns, such as Accessibility compliance and onboarding issues, has a way of getting in the way of planning for bigger trends that will have an impact on the success of your product.
Are your UX design and research teams working in lockstep?
The best EdTech products, the ones that instructors, students, and administrators value most, are those that truly anticipate and meet their users’ needs. Developing a product with a superior user experience requires the right UX expertise, of course. But that’s not all. Your product’s usability also depends upon how well your product team coordinates and collaborates during the development process.
Managing your UX investment to protect and nurture your product
As your product needs evolve over time, the ability to scale your UX resources up or down is crucial to maximizing your product’s growth — and your UX budget’s impact. In fact, that’s one of the reasons we encourage EdTech companies to think of their UX spend as an investment rather than a strict, project-by-project budget. When you invest in UX as an ongoing project (on a quarterly basis, for example), you free up your product and UX teams to work more efficiently and productively as they identify solutions and resolve problems.