UX research and design for better learning outcomes

We help leading EdTech companies create best-ever user experiences that enable people to achieve new levels of learning and teaching success.

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My working relationship with Openfield is one of the best I’ve had. I value and trust the partnership we’ve built together. We see them as another member of our team who has been instrumental in building great customer experiences with our products.

Selected clients and product teams that we collaborate with:

Macmillan Learning logo iClicker logo Wolters Kluwer logo Uplift K12 logo

Insights from Openfield

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Photo of UX researcher facing internal pressures
Article

How an external UX research partner can help you avoid biased results and internal pressures

As an EdTech product leader, you understand how important user research is to your product’s success in the market. You know you need to invest in UX research. But how? You may be weighing the pros and cons of hiring your own internal UX researcher versus partnering with an external UX team. Hiring an external UX research team like Openfield comes with many benefits.

Photo of UX designers reviewing the design system for an EdTech product
Article

Moving to a new design tool? Time to optimize your design system.

As an EdTech product owner, you know that your team is only as efficient as the systems and processes you put in place to manage production. And those systems and processes are, in turn, shaped by the design and engineering tools you use. That’s one of the reasons why the decision to migrate to a new design tool is such a big deal. But it also means that switching tools — for whatever reason — represents a key opportunity to reevaluate and optimize your workflows.

Photo of student using video chat for remote learning during pandemic.
Article

Digital doesn’t equal remote: EdTech insight in the era of COVID-19

In the midst of the ongoing coronavirus pandemic, schools across America are embarking on a totally unexpected — and wholly unprecedented — remote-learning experiment. As the fall 2020 semester kicks off, K-12 schools and higher education institutions everywhere are tentatively rolling out a variety of remote instruction plans. As they scramble to make this arrangement work, educators are looking to EdTech to help close the loop.

Photo of upward arrows symbolizing UX research aligning to EdTech business goals
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Why your UX research plans must align with your EdTech company’s business goals

UX research is a critical component of product development. It’s the key to unlocking your users’ needs and preferences. And it’s what enables you to build the best, most user-centric EdTech product possible. Of course, you already know to include key workflows and features in your user testing plan. But what about your broader business objectives — the quarterly and annual goals by which you measure your product’s progress?

Image of EdTech product development team planning prototypes for a discovery phase
Article

Fuel smarter EdTech product development plans with discovery phase prototypes

The discovery phase of any EdTech project — whether a new product launch or a feature update — is all about gathering information. Of course, this usually includes a variety of activities. You might simultaneously be hammering out business objectives, performing a competitive analysis, and interviewing your users, among other activities. The goal? To emerge with a full understanding of your big-picture problem, as well as a keen sense of how best to solve it.

A young female student uses educational software in the classroom.
Article

How to use loss aversion bias to evoke more meaningful user feedback on your product

As a product owner, you know that your users’ feedback is the most valuable asset in your arsenal. After all, your EdTech product can only succeed to the extent that it actually meets your users’ needs. And the more deeply you understand your users — their desires, mental models, requirements, and preferences — the more perfectly you can tailor your product to suit their taste. So it’s imperative that you draw out frank, unbiased, and uncensored feedback in every round of user testing.