UX research and design for better learning outcomes

We help leading EdTech companies create best-ever user experiences that enable people to achieve new levels of learning and teaching success.

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My working relationship with Openfield is one of the best I’ve had. I value and trust the partnership we’ve built together. We see them as another member of our team who has been instrumental in building great customer experiences with our products.

Selected clients and product teams that we collaborate with:

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Insights from Openfield

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Image of school children - Openfield 2021 EdTech Outlook
Article

2020 was a whirlwind for the EdTech industry. Our team shares what to expect in 2021.

2020 was most clearly defined by one thing: COVID-19. That was true for the world at large, and it was also decidedly true for the smaller world of EdTech. The pandemic forced a handful of industries into the spotlight. Chief among them? Health, finance — and education. As schools everywhere rushed to assemble remote learning protocols, EdTech products and other tech companies (hello Zoom!) stepped up in a major way to fill the gaps. But that doesn’t mean it was seamless. Far from it.

Photo of young student using remote learning software from home.
Article

How EdTech can deliver rich, collaborative learning experiences — in a remote context

The primary trend in 2020 was the sudden shift to remote learning. As the COVID-19 pandemic forced everyone to go remote, educators scrambled to find fast, effective digital solutions to facilitate their new reality. While we’re all relieved to be in 2021, many challenges remain. We’ve already established that when it comes to EdTech tools, digital doesn’t equal remote. And EdTech companies are still working to develop or optimize tools to support online classes.

Image of EdTech product team reviewing baseline metrics for usability.
Article

How to use baseline UX metrics to fine-tune your EdTech product plan

If you’re like many EdTech companies, you probably don’t have concrete data on how your competitors’ products perform at the task level. But your ability to set the proper usability targets for key tasks within your own product depends on your ability to do so. Establishing task-level baseline metrics is the only way to properly prioritize your UX team’s efforts moving forward. Here’s what you need to know to ensure that you use these metrics to maximize the ROI of your efforts.

Photo of blind EdTech user on smartphone
Article

How accessible is your EdTech product? To find out, start with an accessibility audit.

Accessibility is a fast-growing concern for all EdTech companies. If your EdTech product doesn’t effectively serve all of its users (including those with disabilities) then you have a problem. You aren’t just excluding whole categories of users. You’re shortchanging your overall user experience — and setting yourself up for possible lawsuits to boot. Don’t put your product’s accessibility on the back burner. Start planning your accessibility audit and remediation plan today. Your users (and your legal team) will thank you.

Photo of product development team at a software startup
Article

Defend your EdTech product’s marketshare by thinking like a startup

Are you adapting to meet your users’ changing needs in the pandemic as quickly as your competitors? As an established EdTech company, you’ve already carved out a unique spot for your product (or suite of products) in the market. Now that you’ve solidified your place within the EdTech space, your focus has shifted from staking a claim to defending and growing your marketshare. But if you’re not listening carefully to them and adapting your product quickly enough, someone else may beat you to it.

Article

Why your EdTech product needs a data visualization style guide

As EdTech products like yours mature, they grow. That is, they amass an increasing number of features, functionalities, and users. And as they do that, they create and collect more and more of something else: User data. This ever-expanding river of data represents a major opportunity to add value for your users by uncovering meaningful and actionable insights. But how you go about presenting that data can spell the difference between success and failure.