UX research and design for better learning outcomes

We help leading EdTech companies create best-ever user experiences that enable people to achieve new levels of learning and teaching success.

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My working relationship with Openfield is one of the best I’ve had. I value and trust the partnership we’ve built together. We see them as another member of our team who has been instrumental in building great customer experiences with our products.

Selected clients and product teams that we collaborate with:

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Insights from Openfield

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Image of paper airplane going its own way depicts challenge of innovating in EdTech.
Article

Innovation in the EdTech space: Why it lags behind – and what you can do about it

Innovation within the EdTech space can sometimes feel painfully slow. That’s especially true when compared with digital products in other spaces, such as social media, finance, and health apps. This innovation drag is felt not only by EdTech companies themselves, but by users, too.  Student users, in particular, are quick to notice when EdTech products aren’t on par with the many other apps they use on a daily basis.

A student performing tasks on an EdTech product during a user testing session.
Article

The right people at the right time: Building a best-fit user feedback panel for user tests

User testing is a critical component of the product development process. You need your users’ feedback to shape your EdTech offering in a way that meets their needs and creates an enjoyable user experience. But when it comes to following the best practices of effective UX testing, not just any users will do. The reliability of your tests depends on your ability to recruit the right mix of users at the right time.

Investing in UX: How to structure your UX budget for maximum impact
Article

Investing in UX: How to structure your UX budget for maximum impact

When product teams put together budgets for new products or product releases, they often struggle to determine how much money to allocate for UX research and testing. This confusion flows from uncertainty about how to view UX’s role in the product development process. Is UX a one-time project with precise parameters and a predictable scope, like designing a logo? Or is it an ongoing program of activities that ought to be woven through the entire development process?

An instructor viewing data on a dashboard designed to provide insights about student performance.
Article

Data visualization design: How EdTech products can tell better stories to meet growing demands for actionable insights

As EdTech products grow more complex in terms of the data they manage and the analytics they produce, data visualization is poised to become an indispensable tool. To date, many of these products have yet to fully embrace data visualization design in their product interfaces. As the expectations of students, instructors and administrators grow, it will almost certainly be considered a baseline requirement soon.

Photo of students using educational software
Resource

Observe your users in the wild with this downloadable worksheet

When you’re observing users in the wild, one thing’s for sure – there’s a lot going on. To help you capture key insights, observations and ideas on-the-fly, we’ve created this worksheet you can download and print to make sure you don’t miss any important details when you’re in the field.

Microcopy is an essential element of good UX design
Article

Top 10 tips to produce effective, user-friendly microcopy

Chances are, your product team already pours ample resources into making your products as user-friendly as possible. You work hard to get the user flows and UI elements just right. But what about the verbal components of the interface? 

If you’re like many EdTech companies, microcopy — or the many verbal cues found throughout your product, from buttons to prompts and instructive overlays  — may be a last-minute consideration. This often means that microcopy is written on the fly, without rigorous guidelines or user testing.