CASE STUDY: iClicker Education
New connected digital experience for students and instructors fuels rapid market dominance.
CASE STUDY: Wolters Kluwer CoursePoint+
Refreshed UX aligns product with mental models of nursing instructors.
My working relationship with Openfield is one of the best I’ve had. I value and trust the partnership we’ve built together. We see them as another member of our team who has been instrumental in building great customer experiences with our products.
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Insights from Openfield
Article
More use cases mean more complexity. Here’s how to preserve your EdTech product’s user experience.
Your EdTech product serves a range of users in different situations with different needs. That’s true even if your product is lean and focused. But as your user base and feature set grow over time, so too will the number of use cases you must account for in your UX design. Growth is a good thing. Yet when it comes to EdTech products, more use cases mean more complexity. And complexity is often the enemy of usability.
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When (and how) to use beta features in your EdTech product
User research is a cornerstone of digital product design and development. And conventional wisdom dictates that you should thoroughly test new features and functionalities before you release them to users. But there’s one notable exception to this golden rule: beta features. Presenting a feature as “beta” can be a great way to increase your team’s agility, go to market faster, respond more quickly to your users’ most pressing requests, and test out concepts on a wider audience.
Article
EdTech users are more stressed than ever. Here’s how to be part of the solution.
As the coronavirus pandemic continues to upend life as we knew it — including the usual in-person educational models — students, teachers, and administrators are more stressed than ever before. You’ve seen it with your own eyes. Your EdTech product users are struggling with unprecedented challenges. And they have the elevated anxiety to match. To design the right solutions within your product — and effectively reduce user stress — you must first look at your users’ lives outside your product.
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Preselected vs. custom user panels: How to find the right EdTech users for your research efforts
You already know that user testing is critical to the success of your product. But for many EdTech companies, actually sourcing test users is a perennial challenge. You see, when it comes to user testing, not just any users will do. You can either build a bespoke set of actual users of your product or you can utilize a service that brings their own preselected group. In order to get meaningful insights, you need to start with the right users.
Article + Video
Want to increase trust in your EdTech product? Reduce cheating.
Cheating is a perennial concern in education. All educators are aware of it, and all educators know they must monitor students’ behavior for signs of troubling activity. But in an increasingly remote and digital context, sussing out cheating is harder than ever. Instructors are generally savvy to the ways students game digital systems. But that doesn’t necessarily make those deceptive activities easier to spot. More and more, instructors are looking to EdTech products to help solve the problem.
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Crunching the numbers: how statistics lead to smarter decisions for your EdTech product
User testing is the key to creating an EdTech product your users will love. That’s the whole reason you do it in the first place: To uncover critical user insights and leverage them to make smart, user-centric design decisions. But the truth is that simply conducting the research — even well-designed research — isn’t enough. In order to get meaningful takeaways from your research findings, you must apply the right level of statistical rigor.