UX research and design for better learning outcomes

We help leading EdTech companies create best-ever user experiences that enable people to achieve new levels of learning and teaching success.

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My working relationship with Openfield is one of the best I’ve had. I value and trust the partnership we’ve built together. We see them as another member of our team who has been instrumental in building great customer experiences with our products.

Selected clients and product teams that we collaborate with:

Macmillan Learning logo iClicker logo Wolters Kluwer logo Uplift K12 logo

Insights from Openfield

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Photo of a group of students using educational software.
Article

Preselected vs. custom user panels: How to find the right EdTech users for your research efforts

You already know that user testing is critical to the success of your product. But for many EdTech companies, actually sourcing test users is a perennial challenge. You see, when it comes to user testing, not just any users will do. You can either build a bespoke set of actual users of your product or you can utilize a service that brings their own preselected group. In order to get meaningful insights, you need to start with the right users.

Photo of student cheating while learning remotely
Article + Video

Want to increase trust in your EdTech product? Reduce cheating.

Cheating is a perennial concern in education. All educators are aware of it, and all educators know they must monitor students’ behavior for signs of troubling activity. But in an increasingly remote and digital context, sussing out cheating is harder than ever. Instructors are generally savvy to the ways students game digital systems. But that doesn’t necessarily make those deceptive activities easier to spot. More and more, instructors are looking to EdTech products to help solve the problem.

Abstract image portraying statistics in user research
Article

Crunching the numbers: how statistics lead to smarter decisions for your EdTech product

User testing is the key to creating an EdTech product your users will love. That’s the whole reason you do it in the first place: To uncover critical user insights and leverage them to make smart, user-centric design decisions. But the truth is that simply conducting the research — even well-designed research — isn’t enough. In order to get meaningful takeaways from your research findings, you must apply the right level of statistical rigor.

Image showing EdTech product team planning new features.
Article

Use these tips to beat the EdTech competition to market (without sacrificing quality)

The EdTech market is ripe for disruption. Between pandemic-driven changes to educational models and an influx of investors, the industry is now in a state of rapid flux. Which means the pressure is on for your EdTech company to bring useful new features to market as quickly as possible. Of course, that’s easier said than done. EdTech has long marched to the beat of its own industry-specific drum, often moving at more of a leisurely canter than a breakneck gallop.

Image of school children - Openfield 2021 EdTech Outlook
Article + Video

2020 was a whirlwind for the EdTech industry. Our team shares what to expect in 2021.

2020 was most clearly defined by one thing: COVID-19. That was true for the world at large, and it was also decidedly true for the smaller world of EdTech. The pandemic forced a handful of industries into the spotlight. Chief among them? Health, finance — and education. As schools everywhere rushed to assemble remote learning protocols, EdTech products and other tech companies (hello Zoom!) stepped up in a major way to fill the gaps. But that doesn’t mean it was seamless. Far from it.

Photo of young student using remote learning software from home.
Article

How EdTech can deliver rich, collaborative learning experiences — in a remote context

The primary trend in 2020 was the sudden shift to remote learning. As the COVID-19 pandemic forced everyone to go remote, educators scrambled to find fast, effective digital solutions to facilitate their new reality. While we’re all relieved to be in 2021, many challenges remain. We’ve already established that when it comes to EdTech tools, digital doesn’t equal remote. And EdTech companies are still working to develop or optimize tools to support online classes.