UX research and design for better learning outcomes

We help leading EdTech companies create best-ever user experiences that enable people to achieve new levels of learning and teaching success.

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My working relationship with Openfield is one of the best I’ve had. I value and trust the partnership we’ve built together. We see them as another member of our team who has been instrumental in building great customer experiences with our products.

Selected clients and product teams that we collaborate with:

Macmillan Learning logo iClicker logo Wolters Kluwer logo Barbri logo Catalyst Education logo Uplift K12 logo Cincinnati Museum Center logo Yaatly logo ExecOnline logo

Insights from Openfield

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Illustration of edtech users standing on a grid representing UX research data

Is your EdTech product powered by the best data fuel? Ask your UX research partners.

In the EdTech industry, data drives business decisions — and that’s a good thing. Leaning into facts and metrics prevents you from being sidelined by assumptions and blinded by bias. Plus, data is available for your whole team to use. Shared data points can keep your team aligned and create ways for them to collaborate and connect. But data can be incredibly difficult to sort through; it’s not automatically helpful and instructive.

Photo of UX interface depicting how inclusive copywriting makes your EdTech valuable to all users

Inclusive copywriting makes your EdTech valuable to all users

Part of making your EdTech product truly accessible is inclusive design; the other necessary part is inclusive copywriting. Both elements, when working in harmony, help create meaningful learning experiences. However, it’s important to recognize that product design processes may create dissonance between these two elements. Too frequently, copywriting is treated as an afterthought. And that may end up causing accessibility issues that get caught late in the game. Or not at all. 

Photo of an EdTech product team conducting a remote discovery session

The Product Leader’s Guide to Discovery Sessions

Whether you’re launching a new EdTech product or making improvements to an existing one, discovery sessions are a critical step that will allow your product team and stakeholders to develop a shared vision and strategy. To make the most of this inherently collaborative, interactive process, you’ll need clear goals and a practical agenda. Download our free guide to learn how to conduct a meaningful discovery session for your next UX research and design project.

Photo of young student using e-learning software

Is microlearning the secret to engaging your EdTech product’s users?

Successful EdTech product teams do more than design a product that’s easy to use; they design products that support learners’ goals. And the only way to support learners’ goals is to know the learners themselves. That’s a continual challenge as users’ needs, priorities, and preferences are always shifting. Post-pandemic, it’s clear that learners won’t automatically return to any well-worn paths. They’re more interested in blazing their own educational trail, shaped by their own unique goals. People have discovered facets of their lives — including education — are more malleable than they once thought. 

Power users are already extremely familiar with your product, so you need to be mindful that potential loss aversion will surface in testing.

Tip the balance of power users: why new, casual, and non-users are essential to product testing

Your EdTech product has a unique and constant challenge: It must meet the ever-evolving needs of your users. And UX research that includes frequent user testing is critical to identifying those needs. Your research can’t provide meaningful insights without the participation of the right users. Just who the “right” users are depends on the goals of the testing cycle. Unfortunately, product testing sessions tend to lean heavily on the involvement of the same users over and over again: power users. Power users know your product well and use it to its full potential.

Design debt weighs heavily on a product leader's mind.

5 Tips to Manage Design Debt

Design debt — the natural accumulation of design-related inconsistencies — has a way of compounding over time, just like interest on a loan. And, like all debts with compounding interest, it can pretty quickly get out of control. If you don’t take it seriously, design debt can add up to poor performance of your EdTech product and unnecessary friction in your user experience. Use the 5 tips in this free guide to help your team skillfully manage design debt — and protect your bottom line.