UX research and design for better learning outcomes

We help leading EdTech companies create best-ever user experiences that enable people to achieve new levels of learning and teaching success.

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My working relationship with Openfield is one of the best I’ve had. I value and trust the partnership we’ve built together. We see them as another member of our team who has been instrumental in building great customer experiences with our products.

Selected clients and product teams that we collaborate with:

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Insights from Openfield

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A college student using EdTech software
Article

How to prioritize user needs as your product team tackles feature requests & business demands

As a product owner, you’ve been trained to put your users’ needs first. But you also know from experience that you don’t have the luxury of developing EdTech products in a vacuum. While your users should ideally drive everything you do, you must also contend with a host of competing pressures, from budgetary constraints to compressed timelines. The truth is that your feature requests and production timelines are often driven by business needs. But your users are the reason you created your product in the first place.

UX designers making plans based on research
Article

The formula for clear & effective UX research reports

EdTech companies like yours rely on UX research to make important decisions about your product. Each of your key stakeholders — including your product and executive leadership teams — must clearly understand your research findings and the recommendations that flow from them.  So it’s critical that your research reports are clear and effective. Like the EdTech products you build, research reports are only effective to the extent that they serve their end users. Unfortunately, they are too frequently only formulated with a researcher’s mindset. That is, they are so focused on documenting the individual trees that they fail to also tell a compelling story about the forest.

Photo of tools
Article

Evaluate your UX design tools to amp up efficiency and innovation

Your EdTech company’s UX team relies on digital tools to do their jobs, from design work and prototype creation to UX testing and managing internal workflows. Chances are, your team is fully dialed into a suite of tools that works reasonably well for them. Sure, your tools aren’t perfect. But the familiarity you’ve gained with them enables your team to create smooth, efficient workflows. Or do they? Stop and look a little closer. Your team may be using more workarounds than any of you realize — workarounds that are so deeply ingrained they no longer even seem like workarounds.

Image detail showing design system documentation for EdTech product.
Article

Design systems can make or break your EdTech product’s UX. Here’s how to do it right.

You already know that design systems are critical when it comes to creating consistent user interfaces. In fact, you may already have invested in a design system for your EdTech product. You’ve seen some benefits, sure. But you’ve also found that it’s opened up a whole new Pandora’s box of sticky design questions. Rather than arming your team with the information necessary to make confident decisions, they are frequently bogged down with uncertainty and indecision. It seems like every new use case results in a debate over which version of a component should be used or whether new variants should be created. 

An L&D manager works on a corporate learning platform.
Article

How to develop a corporate online learning platform that drives engagement and gets results

Today’s corporations are strategically investing in continuing education. Whether they are seeking to upskill or reskill their workforce, learning and development (L&D) initiatives are a cost-effective way for organizations to strengthen their workforce, keep current with emerging technologies, and stay ahead of the competition. As a result, many industries (and the advocacy groups that serve them) are pouring more resources into learning and development (L&D) initiatives. And a significant percentage of those funds are now being funneled toward online learning platforms. 

UX researcher conducting digital focus group for EdTech product
Article

How to use digital focus groups to quickly gain actionable insights

Your EdTech company may already be in the practice of utilizing focus groups. They can be a great way to bounce new concepts off your users and glean insights about their preferences and mental models. But what about digital focus groups? You may be cringing at the very thought of hosting these events at all, let alone digitally. You might be concerned that they are less personal or effective when hosted remotely. However, with the right approach and tools, digital focus groups can be an extremely engaging and cost-effective way to gain crucial feedback. Here’s what you need to know.