My working relationship with Openfield is one of the best I’ve had. I value and trust the partnership we’ve built together. We see them as another member of our team who has been instrumental in building great customer experiences with our products.
Selected clients and product teams that we collaborate with:
Insights from Openfield
4 key takeaways from SXSW EDU 2023 that all EdTech product leaders should read
Another year, another successful SXSW EDU event! We’re always energized by the annual event, but this year might have been our favorite yet. (Full disclosure: We do have a habit of feeling this way every year). Openfield’s president, Adam Sonnett, and Trevor Minton, vice president of product experience, were in Austin at the event to immerse themselves in a wide range of topics that matter most to EdTech product leaders.
Encourage user research participation with these 5 inclusive practices
When you think of inclusivity in EdTech product design, your mind probably jumps to accessible design principles. But truly inclusive design starts long before UX designers put pixels to prototypes. In fact, the seeds of inclusivity are planted in the earliest UX research stages. And it all begins with how you recruit and relate to test users.
Why service design needs to be part of your EdTech product development roadmap
For your EdTech product to be as valuable as possible, it’s important to meet users where they are. But what if you don’t know exactly where that is? How can you develop new products that meet their needs? Or successfully maintain products that continue to do so? UX research exposes areas where users may experience frustration within your product. Many times, though, additional challenges happen adjacent to the use of your product — outside the product itself. However, these obstacles can still impact the use of your product.
2023 is a year of recalibration for EdTech. These trends will keep your product relevant.
As we begin 2023, the education industry is in a very different place than where we were three years ago. With nearly all schools returning to in-person instruction, the reliance on technology solutions as the sole provider of learning is not as prevalent. That means EdTech product users are really scrutinizing what they are willing to take a chance on. They’re not going to simply use whatever is available. Instead, they will be more discerning about the products they adopt — and those they remain loyal to.
Bring users into your EdTech product design process with digital co-creation session
A co-creation session is a powerful tool to unleash a wide range of new ideas for your EdTech product. Instead of waiting for user testing or other types of validation, you can generate ideas alongside your users. Co-creation is a beneficial exercise in upfront discovery as a method to gather early input from users. But it can also be used in later stages to either extend your product roadmap or uncover solutions when you have questions or features you want to update.
Optimize the discovery phase for your EdTech product with this guide
The discovery phase sets the stage for the successful launch of your EdTech product. Our latest resource guides you through the process and the tools to maximize this first step in the UX process. The result? Stronger alignment among your team and a better experience for your users.