The best EdTech products aim to meet the evolving needs of their users. What’s also true is that the best EdTech products are working diligently to uncover new opportunities for teaching and learning. In the world of education, meeting your users’ needs means more than simply crafting a seamless user experience. It means facilitating improved learning outcomes. The future of EdTech will be one in which products are evaluated for their usability and the efficacy of their educational content. In other words, does your EdTech product provide a better education for its users?
Today’s instructors and students expect EdTech products to offer actionable, data-driven insights that pave the way for smarter decisions and improved learning outcomes. So it’s no wonder data visualization dashboards are increasingly par for the course in the EdTech space. Unfortunately, though, not all data dashboards live up to their potential. Too many overpromise in appearance — but underdeliver in actual user value. You see, a lot of data dashboards function like information fire hoses. Rather than presenting a carefully curated selection of insights, they overwhelm users with a high-powered torrent of data points.
During the coronavirus pandemic, educators turned to EdTech to bridge the gap between traditional and remote learning environments. Demand for EdTech products spiked as companies like yours worked overtime to accommodate wave after wave of new users — and adjust to radically different user needs, too. It was a wildly turbulent year, one that required your team to work at a breakneck pace while managing the stress of living through a global pandemic. And it was equally wild from a business standpoint. With so much new demand, the past year was, for many EdTech companies, an unprecedented success.
Competition in the EdTech space is fierce. So it makes sense that you keep a close eye on what your closest competitors are up to. You’re probably acutely aware of any gaps between your own product’s capabilities and those of your biggest rivals. So much so that achieving feature parity may be a top priority when planning your product’s roadmap. No doubt about it: It’s crucial to understand and keep pace with your competitors. But just because the most comparable EdTech product on the market offers a particular feature or functionality doesn’t necessarily mean you should, too.
Surveys are critical tools for UX researchers. In the EdTech space, they can be used to collect standardized feedback about your users’ needs as well as your product’s usability. Yet not all surveys are equally useful. The quality of your surveys, which depends on how they are written and structured, can significantly impact the value of your findings. Unfortunately, the ability to craft clear, effective, and unbiased surveys is a skill not all product teams (or even UX firms) possess.
Openfield provided UX strategy and design that resulted in this intuitive, innovative suite of learning tools that facilitate campus communication and create a standardized ecosystem of support at every stage of the student lifecycle.