Insights

Join us for ongoing reflections on the role that UX research and design plays in helping people learn and teach better.
    UX researcher reviewing inclusive testing practices
    ARTICLE: Sarah Freitag

    Want to create a truly inclusive EdTech product? Start with inclusive UX testing.

    EdTech products must meet the needs of the students, teachers, and administrators they serve, regardless of ability. The goal of inclusivity doesn’t just make sense because it is the right thing to do. Or because it is in keeping with the goals of educators more broadly. It also makes sense because it leads to a better-quality product — for everyone. For all of these reasons, more and more EdTech companies are embracing inclusive design.

    Stressed college student using Edtech software
    ARTICLE: Jacob Hansen

    Want to reduce student anxiety and increase enthusiasm? Great UX is the answer.

    Most digital products, such as social media, budgeting, and news apps, appeal to users on the basis of their utility or entertainment value. Individual users make the personal decision to purchase or download these products because they want to use them. EdTech software, on the other hand, is different. They are undoubtedly useful. But for student users, they may not seem like much fun when they are required to use them.

    Man looking into distance with binoculars
    ARTICLE: Trevor Minton

    2020 Trends in EdTech UX – What product leaders should expect in the coming year

    Being a great product leader requires a constant balancing act between meeting the need to release immediate improvements while simultaneously planning for what’s coming in the next year and beyond. Dealing with today’s concerns, such as Accessibility compliance and onboarding issues, has a way of getting in the way of planning for bigger trends that will have an impact on the success of your product.

    UX researchers and designers preparing for tests
    ARTICLE: Sarah Freitag & Allie Lozinak

    Are your UX design and research teams working in lockstep?

    The best EdTech products, the ones that instructors, students, and administrators value most, are those that truly anticipate and meet their users’ needs. Developing a product with a superior user experience requires the right UX expertise, of course. But that’s not all. Your product’s usability also depends upon how well your product team coordinates and collaborates during the development process.

    UX designer reviewing EdTech product updates
    ARTICLE: Adam Sonnett

    Managing your UX investment to protect and nurture your product

    As your product needs evolve over time, the ability to scale your UX resources up or down is crucial to maximizing your product’s growth — and your UX budget’s impact. In fact, that’s one of the reasons we encourage EdTech companies to think of their UX spend as an investment rather than a strict, project-by-project budget. When you invest in UX as an ongoing project (on a quarterly basis, for example), you free up your product and UX teams to work more efficiently and productively as they identify solutions and resolve problems. 

    Case Study: New connected digital experience for students and instructors fuels rapid market dominance.

    Openfield provided UX strategy and design that resulted in this intuitive, innovative suite of learning tools that facilitate campus communication and create a standardized ecosystem of support at every stage of the student lifecycle.

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