Insights

Join us for ongoing reflections on the role that UX research and design plays in helping people learn and teach better.
    Photo of UX researcher facing internal pressures
    ARTICLE: Sarah Freitag

    How an external UX research partner can help you avoid biased results and internal pressures

    As an EdTech product leader, you understand how important user research is to your product’s success in the market. You know you need to invest in UX research. But how? You may be weighing the pros and cons of hiring your own internal UX researcher versus partnering with an external UX team. Hiring an external UX research team like Openfield comes with many benefits.

    Photo of UX designers reviewing the design system for an EdTech product
    ARTICLE: Lauren DeMarks

    Moving to a new design tool? Time to optimize your design system.

    As an EdTech product owner, you know that your team is only as efficient as the systems and processes you put in place to manage production. And those systems and processes are, in turn, shaped by the design and engineering tools you use. That’s one of the reasons why the decision to migrate to a new design tool is such a big deal. But it also means that switching tools — for whatever reason — represents a key opportunity to reevaluate and optimize your workflows.

    Photo of student using video chat for remote learning during pandemic.
    ARTICLE: Trevor Minton

    Digital doesn’t equal remote: EdTech insight in the era of COVID-19

    In the midst of the ongoing coronavirus pandemic, schools across America are embarking on a totally unexpected — and wholly unprecedented — remote-learning experiment. As the fall 2020 semester kicks off, K-12 schools and higher education institutions everywhere are tentatively rolling out a variety of remote instruction plans. As they scramble to make this arrangement work, educators are looking to EdTech to help close the loop.

    Photo of upward arrows symbolizing UX research aligning to EdTech business goals
    ARTICLE: Autumn Gilbert

    Why your UX research plans must align with your EdTech company’s business goals

    UX research is a critical component of product development. It’s the key to unlocking your users’ needs and preferences. And it’s what enables you to build the best, most user-centric EdTech product possible. Of course, you already know to include key workflows and features in your user testing plan. But what about your broader business objectives — the quarterly and annual goals by which you measure your product’s progress?

    Image of EdTech product development team planning prototypes for a discovery phase
    ARTICLE: Chris Albert

    Fuel smarter EdTech product development plans with discovery phase prototypes

    The discovery phase of any EdTech project — whether a new product launch or a feature update — is all about gathering information. Of course, this usually includes a variety of activities. You might simultaneously be hammering out business objectives, performing a competitive analysis, and interviewing your users, among other activities. The goal? To emerge with a full understanding of your big-picture problem, as well as a keen sense of how best to solve it.

    Case Study: New connected digital experience for students and instructors fuels rapid market dominance.

    Openfield provided UX strategy and design that resulted in this intuitive, innovative suite of learning tools that facilitate campus communication and create a standardized ecosystem of support at every stage of the student lifecycle.

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