Insights

Join us for ongoing reflections on the role that UX research and design plays in helping people learn and teach better.
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    Photo of teachers reviewing data dashboard in learning software.
    ARTICLE: Jesse Bruce

    How to guarantee your EdTech product delivers the best data experience for instructors

    Educators are among a rising group of individuals turning to data to inform their every day decisions. The most successful instructors often turn to data available from EdTech products for insights and recommendations to guide their students’ learning. When it comes to data, though, a natural tendency for product developers is to share everything available. But that can be overwhelming for teachers and in turn render the data useless. Data is no longer reserved for only analysts or “tech-savvy” individuals. And instructors shouldn’t have to struggle to use data that is available to them. Instead, data should help educators understand trends and make decisions about when students are achieving their goals and when instructors should intervene

    Photo of UX team working with stakeholders
    ARTICLE: Lauren DeMarks

    How your UX team can keep stakeholder conflict from derailing your EdTech product launch

    A comprehensive approach to EdTech product development means more stakeholders are at the table. But when groups who should be working toward the same goal are at odds, it slows down the process and the progress toward your product’s launch. Developers are now joined by teams from content, marketing, customer support and other product groups (just to name a few). This diversity of roles and disciplines now represented on the team leads to a better product in the end. But the growing number of personalities and perspectives increases the potential for conflicting priorities. 

    Photo of hand stopping dominoes from falling
    ARTICLE: Chris Albert

    Trust debt: How minor inconveniences in your EdTech product grow into a pricey liability

    In the world of EdTech product development, accumulating some degree of debt is acceptable. Minimal levels of design debt (design-related inconsistencies that occur within a product over time) or technical debt (shortcuts in development that prioritize speed over perfect code) are a reflection that you’re constantly evolving and updating your product. What happens, though, when multiple debts mount over time and cause increased user frustration? The result is trust debt — an increasing lack of confidence in your product and your brand.

    Photo of EdTech UX team collaborating
    ARTICLE: Annie Hensley

    Find a scalable solution for your next EdTech project with the right UX partner

    As an EdTech product manager facing time and budget pressures, you might be looking for a shortcut to get your product to market faster. In these instances, cutting UX research or testing may seem like the best approach. However, while many shortcuts are designed to make tasks quicker and easier, not all shortcuts produce desirable results. In the world of EdTech product development, cutting corners in UX simply isn’t an option. 

    Graphic pattern of dollar signs and question marks
    ARTICLE: Adam Sonnett

    Why you must advocate for flexible UX budgets for your EdTech product

    One of the most common challenges we help product leaders work through is how they can plan, build and adapt UX budgets over months, quarters and years. It can be very difficult when setting yearly budgets, for example, when you know unforeseen challenges and opportunities will inevitably require you to pivot along the way. In many organizations, tension arises when internal stakeholders, not to mention CFOs, learn that discovery work has unearthed new insights that will require your team to incur additional costs to address.

    Case Study: New connected digital experience for students and instructors fuels rapid market dominance.

    Openfield provided UX strategy and design that resulted in this intuitive, innovative suite of learning tools that facilitate campus communication and create a standardized ecosystem of support at every stage of the student lifecycle.

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