EdTech products must meet the needs of the students, teachers, and administrators they serve, regardless of ability. The goal of inclusivity doesn’t just make sense because it is the right thing to do. Or because it is in keeping with the goals of educators more broadly. It also makes sense because it leads to a better-quality product — for everyone. For all of these reasons, more and more EdTech companies are embracing inclusive design.
Most digital products, such as social media, budgeting, and news apps, appeal to users on the basis of their utility or entertainment value. Individual users make the personal decision to purchase or download these products because they want to use them. EdTech software, on the other hand, is different. They are undoubtedly useful. But for student users, they may not seem like much fun when they are required to use them.
Being a great product leader requires a constant balancing act between meeting the need to release immediate improvements while simultaneously planning for what’s coming in the next year and beyond. Dealing with today’s concerns, such as Accessibility compliance and onboarding issues, has a way of getting in the way of planning for bigger trends that will have an impact on the success of your product.
The best EdTech products, the ones that instructors, students, and administrators value most, are those that truly anticipate and meet their users’ needs. Developing a product with a superior user experience requires the right UX expertise, of course. But that’s not all. Your product’s usability also depends upon how well your product team coordinates and collaborates during the development process.
As your product needs evolve over time, the ability to scale your UX resources up or down is crucial to maximizing your product’s growth — and your UX budget’s impact. In fact, that’s one of the reasons we encourage EdTech companies to think of their UX spend as an investment rather than a strict, project-by-project budget. When you invest in UX as an ongoing project (on a quarterly basis, for example), you free up your product and UX teams to work more efficiently and productively as they identify solutions and resolve problems.
Openfield provided UX strategy and design that resulted in this intuitive, innovative suite of learning tools that facilitate campus communication and create a standardized ecosystem of support at every stage of the student lifecycle.