Insights

Join us for ongoing reflections on the role that UX research and design plays in helping people learn and teach better.
    Photo of an EdTech product leader calculating ROI of UX
    ARTICLE: Adam Sonnett

    How adopting a scientific approach to EdTech UX can maximize your ROI and boost revenue

    As an EdTech leader, you know your product needs to be user-friendly to succeed in the market. And you also know user research is key to designing solutions that satisfy and delight. At the same time, though, you may have a hard time defining the true ROI of your UX investment. Without the ability to directly connect UX activities to measurable business outcomes, you may struggle to justify your UX spend — whether that’s to your board, your funders, or even yourself.

    Image of road sign depicting multiple use cases for edtech product ux design
    ARTICLE: Julee Peterson

    More use cases mean more complexity. Here’s how to preserve your EdTech product’s user experience.

    Your EdTech product serves a range of users in different situations with different needs. That’s true even if your product is lean and focused. But as your user base and feature set grow over time, so too will the number of use cases you must account for in your UX design. Growth is a good thing. Yet when it comes to EdTech products, more use cases mean more complexity. And complexity is often the enemy of usability. 

    Image of students using beta features testing EdTech software
    ARTICLE: Allie Lozinak

    When (and how) to use beta features in your EdTech product

    User research is a cornerstone of digital product design and development. And conventional wisdom dictates that you should thoroughly test new features and functionalities before you release them to users. But there’s one notable exception to this golden rule: beta features. Presenting a feature as “beta” can be a great way to increase your team’s agility, go to market faster, respond more quickly to your users’ most pressing requests, and test out concepts on a wider audience. 

    Photo of stressed student using education software
    ARTICLE: Trevor Minton

    EdTech users are more stressed than ever. Here’s how to be part of the solution.

    As the coronavirus pandemic continues to upend life as we knew it — including the usual in-person educational models — students, teachers, and administrators are more stressed than ever before. You’ve seen it with your own eyes. Your EdTech product users are struggling with unprecedented challenges. And they have the elevated anxiety to match. To design the right solutions within your product — and effectively reduce user stress — you must first look at your users’ lives outside your product. 

    Photo of a group of students using educational software.
    ARTICLE: Sarah Freitag

    Preselected vs. custom user panels: How to find the right EdTech users for your research efforts

    You already know that user testing is critical to the success of your product. But for many EdTech companies, actually sourcing test users is a perennial challenge. You see, when it comes to user testing, not just any users will do. You can either build a bespoke set of actual users of your product or you can utilize a service that brings their own preselected group. In order to get meaningful insights, you need to start with the right users.

    Case Study: New connected digital experience for students and instructors fuels rapid market dominance.

    Openfield provided UX strategy and design that resulted in this intuitive, innovative suite of learning tools that facilitate campus communication and create a standardized ecosystem of support at every stage of the student lifecycle.

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