Insights

Join us for ongoing reflections on the role that UX research and design plays in helping people learn and teach better.
    Photo of product development team at a software startup
    ARTICLE: Annie Hensley

    Defend your EdTech product’s marketshare by thinking like a startup

    Are you adapting to meet your users’ changing needs in the pandemic as quickly as your competitors? As an established EdTech company, you’ve already carved out a unique spot for your product (or suite of products) in the market. Now that you’ve solidified your place within the EdTech space, your focus has shifted from staking a claim to defending and growing your marketshare. But if you’re not listening carefully to them and adapting your product quickly enough, someone else may beat you to it.

    ARTICLE: Kyle Bentle

    Why your EdTech product needs a data visualization style guide

    As EdTech products like yours mature, they grow. That is, they amass an increasing number of features, functionalities, and users. And as they do that, they create and collect more and more of something else: User data. This ever-expanding river of data represents a major opportunity to add value for your users by uncovering meaningful and actionable insights. But how you go about presenting that data can spell the difference between success and failure.

    EdTech users in research test
    ARTICLE: Adam Sonnett

    How to leverage your user research findings to create a compelling value proposition

    In the world of consumer digital products, the buyer is almost always the end user. And in many ways, this makes everyone’s job easier, from business executives to your sales and marketing teams. But in the world of EdTech products, the same thing can’t be said. Students are by far the largest EdTech user group, yet they almost never have the power to decide which products they will be required to use as part of their education experience.

    Background image showing different types of UX metrics
    ARTICLE: Sarah Freitag

    Choosing the right UX metrics can make or break your EdTech product research

    There’s no such thing as a one-size-fits-all UX metric. Rather, there are a number of key metrics you can pull from depending on the situation. Your prototype’s fidelity, the scope of what you are testing, your test objectives, and your internal stakeholders’ preferences all play a role in determining which metrics make the most sense at any given time. Here’s what you need to know to select the right metrics for your EdTech product. 

    Blind user navigating an educational app on his smartphone.
    WHITE PAPER: Julee Peterson & Brian Keenan

    The wave of accessibility lawsuits that threatens EdTech and how to stay out of its path

    EdTech companies need to be serious about ADA compliance, and fast. Over the last few years there has been exponential growth in the number of lawsuits filed against organizations. COVID-19 has added a new dimension as users are challenged with adapting to remote conditions. After a brief lull in 2020 cases that coincided with the onset of pandemic shutdowns, the pace has returned to 2018 and 2019 levels.

    Case Study: New connected digital experience for students and instructors fuels rapid market dominance.

    Openfield provided UX strategy and design that resulted in this intuitive, innovative suite of learning tools that facilitate campus communication and create a standardized ecosystem of support at every stage of the student lifecycle.

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