As an EdTech product leader, you know how challenging it can be to set your product apart from the competition. And the bar for EdTech products is only being set higher. The most successful EdTech products will need to prove more than their efficacy. They’ll need to improve learning outcomes by leaning into learning science (LS) — the study of how learners learn. Getting a product to market that provides an excellent user experience (UX) is just not enough anymore. The core value of a successful EdTech tool should also be a great learning experience (LX). Simply put, UX + LX = good EdTech.
UX research is the cornerstone of your EdTech product — without it, you won’t be tapped into your users’ evolving needs. Knowing your goals is one vital aspect of research — and another is creating fruitful conversations with your research participants. As a product leader, you’ll want to make sure your research is being conducted in a way that provides the least biased and most productive results. If research conversations aren’t adapted and adjusted to get the most out of your participants, insights are being left behind. In order to meet your UX research objectives, your team ought to define suitable interview demeanor and refine strategies with participants.
For EdTech companies the beginning of a new UX project is critical. Unless your entire team gets on the same page about your discovery process and big-picture project goals, you risk inadvertently duplicating work and missing deadlines. Team members’ opinions about processes can come into conflict. The success of the project depends on the entire team coming into agreement — and that starts with a kickoff meeting. An effective kickoff sets the tone for what will be a collaborative effort — one that ensures all stakeholders are heard. The goal is to work toward consensus of discrete problems from disparate points of view. Here’s how to take full advantage of your kickoff meeting.
Every EdTech product leader wants to innovate in their space and make room for bold UX solutions that meet users’ unarticulated needs. But innovative solutions take time and resources to develop. The benefits are delayed — and they don’t always come with a guarantee of success. At the same time, your team likely feels pressure to stay on track with fast-moving development cycles and the perennial demand for measurable improvements. The result? Long-term design concepts are first on the chopping block as “quick wins” and inevitable fires jump to the front of the line every time.
You already know UX research is integral to developing EdTech products users can’t live without. Whether you’re launching a new product or taking an existing one to the next level, research is a skeleton key with the power to unlock your users’ needs, preferences, pain points, and mental models. But with each successive round of research, your insights can quickly add up to an embarrassment of riches. You can’t possibly tackle everything at once. Not only that, but not all UX research findings are created equal. So how do you choose which of the many findings your research team uncovers to focus on first?
Openfield provided UX strategy and design that resulted in this intuitive, innovative suite of learning tools that facilitate campus communication and create a standardized ecosystem of support at every stage of the student lifecycle.