Insights

Of all the critical moments in the product design process, the leap from a defined problem to solution idea is one of the most exciting and critical steps. Whether building a product for the first time or generating ideas for the “next big thing,” an effective ideation process can ensure a strong start to the production cycle. Different business needs call for different kinds of ideas. All moments of ideation, however, benefit from a strong and creative plan for input and innovation.

Openfield helps early-, mid-, and mature-stage EdTech companies quickly identify and eliminate barriers that keep their products from reaching their full potential. Project-based engagements typically run between two to six months in duration. The majority of new relationships with product teams begin with a project to address a specific challenge with a clearly defined scope, […]

Rapid prototyping is a cost-effective, resource-light approach to getting real-world feedback from users. Whether your product is brand new or you plan to release a significant feature revamp to a product with an existing user base, working iteratively through a rapid prototyping process allows your team to gain confidence that your ideas will truly solve […]

Whether you’re an early-stage product with no internal UX staff, a mid-stage growing product with a small team, or an enterprise-level product, Openfield provides a strategic and tactical power boost to your UX program. Openfield specializes in UX research and design for EdTech product teams. Since 2006, we have been working with teams like yours […]

When done right, one of the most rewarding and fruitful things an EdTech product team can do is rapid ideation. Generating a multitude of solutions to user and business problems in a short period of time can be a key tool to quickly increase user loyalty and sales. But with the daily grind of product […]