Insights

Join us for ongoing reflections on the role that UX research and design plays in helping people learn and teach better.
    Photo of an e-learning user filling out a usability survey.
    ARTICLE: Sarah Freitag

    Avoid these mistakes to craft effective UX research surveys and improve your EdTech product

    Surveys are critical tools for UX researchers. In the EdTech space, they can be used to collect standardized feedback about your users’ needs as well as your product’s usability. Yet not all surveys are equally useful. The quality of your surveys, which depends on how they are written and structured, can significantly impact the value of your findings. Unfortunately, the ability to craft clear, effective, and unbiased surveys is a skill not all product teams (or even UX firms) possess.

    Photo of student studying with timer
    ARTICLE: Julee Peterson

    How to build a self-paced or adaptive EdTech product that keeps users coming back

    As instructors, students, and casual learners alike embrace a personalized, learn-at-your-own-pace ethos, self-paced and adaptive learning products are growing in popularity. This approach represents a key opportunity for EdTech products like yours — but it comes with an added layer of responsibility. All EdTech products must be user-friendly to succeed. However, when it comes to self-paced products and adaptive products, the pressure to deliver a seamless and intuitive user experience (UX) is much higher.

    Image with Welcome written in many languages
    ARTICLE: Yanni Xiang

    Your user base includes 1M+ non-native English students. Is your EdTech product ready to serve ESL learners well?

    Your EdTech product serves an international, multilingual, and multicultural audience. That’s true even if your product is only ever used in schools and colleges within the United States. You see, whether your product is geared toward K-12 or higher education, the demographic trends are the same: American schools are increasingly composed of non-native English speakers.

    Photo of guide to UX research methods for EdTech software
    WHITE PAPER: Sarah Freitag

    A Field Guide to UX Research: How (and why) to craft a customized research plan for your EdTech product

    All products — yours included — are only as good as users believe them to be. Which means any EdTech product’s success hinges on its ability to anticipate and solve users’ most pressing problems, both in and out of the classroom. And it’s safe to say that without UX research, your product’s design is little more than a stab in the dark. Why is it, then, that so many EdTech companies struggle to appropriately leverage UX research in their product development process?  

    Photo of an EdTech product leader calculating ROI of UX
    ARTICLE: Adam Sonnett

    How adopting a scientific approach to EdTech UX can maximize your ROI and boost revenue

    As an EdTech leader, you know your product needs to be user-friendly to succeed in the market. And you also know user research is key to designing solutions that satisfy and delight. At the same time, though, you may have a hard time defining the true ROI of your UX investment. Without the ability to directly connect UX activities to measurable business outcomes, you may struggle to justify your UX spend — whether that’s to your board, your funders, or even yourself.

    Case Study: New connected digital experience for students and instructors fuels rapid market dominance.

    Openfield provided UX strategy and design that resulted in this intuitive, innovative suite of learning tools that facilitate campus communication and create a standardized ecosystem of support at every stage of the student lifecycle.

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