80%
reduction in support tickets
after redesigning the WileyPLUS student registration experience
CASE STUDY: WileyPLUS Assignments
Multi-phase research and design drive high-impact improvements to the student assignment experience.
CASE STUDY: iClicker
Rapid adoption of digital transformation leads to the world’s top student engagement system.
CASE STUDY: iClicker
Average user ratings for the iClicker app
increased from
2.5 to 4.0
180+
UX issues prioritized in a new roadmap
after Openfield’s accessibility and heuristic audit of the Barbri product
CASE STUDY: Wolters Kluwer CoursePoint+
Research leads to design improvements that better align to how users think and work.
40+
accessible interactions on any device
across four Macmillan Learning astronomy modules
CASE STUDY: Macmillan Learning Interactive Modules
Interactive modules redesigned to meet learning objectives on any device.
CASE STUDY: Macmillan Learning: Design System
New design system reduces wasted time and unifies user experiences across the product suite.
68%
increase in trial conversion rate
among students using the redesigned registration page
WileyPLUS Student Registration
Research identified quick, impactful wins that avoided a complete rebuild.
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80%reduction in support tickets
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28user testing sessions
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12key UX improvements
WileyPLUS wanted to improve the registration process for their students and for their bottom line. Each term, the Wiley CX team had to staff up to support students during a problematic registration process. They believed they would need a complete redesign.
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Discovery research: To truly understand student pain points, Openfield interviewed the CX team and then observed students using the existing registration process.
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Identifying opportunities: We recommended four key areas where modest, targeted changes could make a huge difference in the student experience.
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Quick wins, big gains: UX improvements were designed and validated to eliminate confusion, clarify next steps, and communicate options more clearly — without a full rebuild.
WileyPLUS Student Registration
Redesign results in 68% increase in student free trial conversion rate.
Improvement in free trial conversion rate
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48%before redesign
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81%after redesign
Research showed that students couldn’t easily find where to enter a registration code for WileyPLUS. Additionally, they were often completely unaware that a free trial option was available.
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Increased prominence: Openfield moved the options for entering a registration code and starting a free trial to the top of the page.
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Removed uncertainty: We added language reassuring students that credit earned during their trial would not be lost after they fully register.
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Communicated next steps: A free trial banner was added to the product to clearly communicate the number of days remaining and to encourage the next step of purchasing.
Macmillan Interactive Learning Modules
Fully accessible interactive experiments help students meet learning objectives on any device.
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41accessible interactions
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23learning objectives met
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100%WCAG 2.1 compliant
After a successful proof of concept, Openfield designed four new interactive experiments for an introductory astronomy course.
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Pedagogically accurate: Openfield collaborated with subject matter experts to craft pedagogically accurate interactions.
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Support for any device: Rapid design and validation proved that the learning objectives could be met on smaller screens.
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Complex interactions: Students can rotate 3D objects, drag elements and change parameters to explore key concepts.
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WCAG 2.1 compliant: All interactions support mouse, keyboard and touch control, and include appropriate screen reader alerts.