Research

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The formula for clear & effective UX research reports

EdTech companies like yours rely on UX research to make important decisions about your product. Each of your key stakeholders — including your product and executive leadership teams — must clearly understand your research findings and the recommendations that flow from them.  So it’s critical that your research reports are clear and effective. Like the EdTech products you build, research reports are only effective to the extent that they serve their end users. Unfortunately, they are too frequently only formulated with a researcher’s mindset. That is, they are so focused on documenting the individual trees that they fail to also tell a compelling story about the forest.

Article

How to use digital focus groups to quickly gain actionable insights

Your EdTech company may already be in the practice of utilizing focus groups. They can be a great way to bounce new concepts off your users and glean insights about their preferences and mental models. But what about digital focus groups? You may be cringing at the very thought of hosting these events at all, let alone digitally. You might be concerned that they are less personal or effective when hosted remotely. However, with the right approach and tools, digital focus groups can be an extremely engaging and cost-effective way to gain crucial feedback. Here’s what you need to know. 

Article

How many users do you really need for meaningful usability test results?

You probably already know that you can conduct meaningful usability tests with as few as five users. This widely-adopted tenet of UX research and design has endured two decades because it’s both surprising and heartening. After all, it shows that UX research doesn’t have to be expensive and time-consuming. To the contrary, it can be quick, accessible, nimble, and cost-effective. That’s good news. And in general, the guideline holds true. However, it’s important to recognize that the “five users rule” is more rule of thumb than rule of law.

Article

Squeeze the most value out of each round of UX testing with early research recaps

As an EdTech product owner, you likely know the drill when it comes to UX testing. You work with your UX research team to identify testing priorities. Next, your research team goes off and conducts user tests. A week or two later, you receive research findings. But there’s a better way — a very simple tweak to this process that allows you to be more engaged in user testing, drive more value out of each round of UX research, and iterate more quickly? The solution can be found in what we call “early research recaps.” 

Article

Want to create a truly inclusive EdTech product? Start with inclusive UX testing.

EdTech products must meet the needs of the students, teachers, and administrators they serve, regardless of ability. The goal of inclusivity doesn’t just make sense because it is the right thing to do. Or because it is in keeping with the goals of educators more broadly. It also makes sense because it leads to a better-quality product — for everyone. For all of these reasons, more and more EdTech companies are embracing inclusive design.

Article

Are your UX design and research teams working in lockstep?

The best EdTech products, the ones that instructors, students, and administrators value most, are those that truly anticipate and meet their users’ needs. Developing a product with a superior user experience requires the right UX expertise, of course. But that’s not all. Your product’s usability also depends upon how well your product team coordinates and collaborates during the development process.

Article

Why your engineering team should regularly attend your user testing sessions

When your engineering team is in the midst of an agile development sprint, they must be laser-focused on the tasks that comprise the next leg of their work. That sort of tunnel-vision is a good thing. Good, that is, so long as it’s tempered with an appreciation of your users’ needs. You see, unless engineers intentionally approach their work from an empathetic, user-centric perspective, they will naturally prioritize technical limitations and considerations over other factors — sometimes at the expense of user needs. 

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The right people at the right time: Building a best-fit user feedback panel for user tests

User testing is a critical component of the product development process. You need your users’ feedback to shape your EdTech offering in a way that meets their needs and creates an enjoyable user experience. But when it comes to following the best practices of effective UX testing, not just any users will do. The reliability of your tests depends on your ability to recruit the right mix of users at the right time.

Resource

Observe your users in the wild with this downloadable worksheet

When you’re observing users in the wild, one thing’s for sure – there’s a lot going on. To help you capture key insights, observations and ideas on-the-fly, we’ve created this worksheet you can download and print to make sure you don’t miss any important details when you’re in the field.

Article

Quality reporting is the key to realizing the full ROI of actionable UX research

Most EdTech companies now understand the importance of UX research in developing products that meet the needs of students, instructors, and administrators. But the thing about UX research is that it’s actually only the first half of the equation. Without thoughtfully prepared reporting, your UX research is really just a pool of data. By adopting effective presentation strategies for reporting research results you can ensure your findings are carried through the rest of the development process.

Article

Early and often: The importance of UX research throughout the product development process

EdTech companies are increasingly recognizing the importance of UX research in successful product development. The numbers bear this out, with industry surveys showing an uptick in companies who identify the need to conduct more in-depth customer research as digital products continue to revolutionize the marketplace. That’s a step in the right direction, for sure. But the reality is that many product teams remain uncertain about when and how to incorporate UX research. 

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UX research methods (part III): When to use quantitative data to justify product improvement decisions

Qualitative research may be the bread and butter of UX testing, but quantitative UX research methods have an important role to play in the iterative product design process. There are many reasons product teams should consider using quantitative research, from the identification of existing problems to justifying expenditures in order to get buy-in from stakeholders.

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UX research methods (part II): Unlocking user insights with qualitative testing

In this article, we’ll dig into qualitative UX research and explain what it is, why it’s important, and how your team should approach it.

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UX research methods (part I): Avoiding user bias with observational user testing

User testing is a crucial component of successful product design. Without the insights that on-the-ground testing yields, designers can only guess at how users will actually interact with their products.

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How CX and UX come together to meet users’ needs and inspire loyalty

A harmonious integration of customer experience (CX) and user experience (UX) is especially important in EdTech, where educational IT managers and instructors have become accustomed to not just strong products, but also to comprehensive, personalized service.

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Nontraditional learning: How EdTech tools are different for corporate and personal users

When most people think EdTech, they naturally imagine students and instructors in K through 12 or higher education settings. But learners and teachers can be found everywhere from boardrooms to living rooms. And while the reasons for learning vary, companies that make learning products for corporate and personal use can benefit greatly from the knowledge of their counterparts who target K-12 and higher ed sectors.

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Makers of classroom technology must align product releases with academic calendars

In general product design, frequent releases is accepted as the best way to update products. But in EdTech, timing can be the difference between success and failure. Learn the best practices for product design and development release cycles that consider the natural cycles of academic calendars.

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Are your stakeholders user research skeptics or superfans?

If you’re an advocate for user research in an organization that doesn’t value it, you might feel like you’re shouting into the wind sometimes. Too often, stakeholders (and we’re talking about executive leadership and even designer/developers) consider research an obstacle to rapidly launching a product or update. Recruiting users to interview, analyzing results and reporting on findings takes time, and in a quick-turn release cycle it may be too late by the time you get the answers you need.

Article

Borrow cues from search, retail, gaming to improve UX in EdTech products

From administrative tasks like taking attendance and grading quizzes to features that enable students to learn and succeed, EdTech products have become more and more powerful. But that power can make these tools more complicated for users. Learn how to align tools with common mental models from search, retail, and gaming.

ARTICLE

Building powerful EdTech tools starts with understanding students & instructors

Remember that you’re creating products for two audiences with distinct but overlapping needs. Instructors select the tools for their classrooms, so tech companies often develop products with them in mind. But for every one instructor there may be 600 student users, and if something goes wrong with the app, instructors get 600 emails about the problem.

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​Research vs. design: balancing your UX budget for better outcomes

In the mad dash to launch a new product or major upgrade, product teams tend to expend more energy on designing features than on understanding users. In organizations that don’t place a high value on user insight, there’s a perception that design moves a project forward, while research holds it up.

CASE STUDY

New connected digital experience for students and instructors fuels rapid market dominance.

Whether it’s a classroom of 20 or a lecture hall of 200 students, instructors and students in higher education expect in-classroom technology to reliably and efficiently foster the most effective learning environment possible.

CASE STUDY

Refreshed UX aligns product with mental models of nursing instructors.

Wolters Kluwer sought to address issues with one of its products, Lippincott CoursePoint+. Openfield helped them identify problems which led to a realignment of the user flow to match the mental model of its instructor user base. In addition to helping them solve specific challenges with the product, we identified new UX processes that have resulted in them adopting new viewpoints and practices that will improve team efficiency and user satisfaction across their product suites.

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Looking for inspiration? Go off-screen.

Sometimes, the best problem-solving comes from shaking off tunnel-vision and stepping out from behind a screen.

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faUX v realUX: What EdTech leaders need to know to when evaluating a UX partner.

Now more than ever companies need to be careful about choosing a partner that specializes in UX at its core.

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Three ways research improves UX outcomes

Research is the foundation of best-practice UX, leading to gains that can be transformative for digital products. But all too often, product teams either forego research altogether, or they fail to implement it properly.