Many EdTech companies make the same common mistakes when structuring their UX research programs, each of which can have significant consequences.
But knowing where you’re more likely to make missteps can reduce your chances of making a costly one.
By understanding and avoiding these pitfalls, you can ensure your UX research programs are effective and contribute to the overall success of your EdTech products. From focusing solely on user testing to failing to properly validate experiences through product development, these are the five mistakes to watch out for.
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Sarah Freitag
As Director of UX Research, Sarah draws on her deep understanding of EdTech users and her background in research, design and business strategy to enable our clients to make confident decisions that result in products that solve real needs and create demonstrable impacts on their business’ bottom lines. Like her design-side counterpart at Openfield, Sarah is responsible for fostering collaboration, team development and for bringing new strategic initiatives and methodologies that allow our company to stay ahead of the curve of what EdTech users truly need to realize higher levels of learning and teaching success. Sarah is an avid reader and an adventurous explorer. Highlights from her favorite travels include Morocco, Peru, Italy, Denmark and France. With the recent pandemic-induced reduction in travel, she makes it a point to fulfill her wanderlust with another one of her passions, cooking and baking, by experimenting with recipes inspired by cultures around the world.
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