If you’re not designing your plan to help you meet your business goals, you’re missing a major opportunity. UX research plans aren’t just for mining feedback about a design or concept. Done well, a robust research plan paves a path toward meeting all your objectives.
So how do you empower your UX research team to build a plan that incorporates your business objectives?
In this four-step guide, we’ll show you how to set up your UX research team and your business for success. You will come away knowing how to:
- Communicate transparently with your research team.
- Prioritize business goals alongside research goals.
- Analyze research to track your objectives and key results.