ARTICLE: Chris Albert

The high costs of design debt – and how to pay it down

Usability problems can crop up in EdTech products for any number of reasons. An incomplete understanding of user’s needs. Inadequately defined product requirements. Insufficient user testing. The list goes on. Many of these issues can be headed off simply by incorporating UX and user-centered design best practices in the product development process.

But no matter how attentive your team is to its users, and no matter how airtight your approach, there’s another usability problem that is sure to materialize with time: design debt. 

Design debt is the natural accumulation of design-related inconsistencies within a product (or a family of products) over time. It degrades product performance, creates unnecessary friction for users, and undermines team efficiency in tangible, measurable ways that affect your bottom line. Design debt can also be measured in the additional time, effort, and resources needed to correct deferred UX issues within a product. 

Much like interest on a loan, design debt has a way of compounding over time. And, like all debts with compounding interest, it can pretty quickly get out of control if you don’t take it seriously.

In this article — the first in a series on design debt and design systems — we’ll explore the basics of design debt and offer a few useful tips to pay it down. 

What Causes Design Debt? 

Design debt is unavoidable. It’s a natural and even expected byproduct of a product’s initial development and subsequent patches, updates, and releases. The most forward-thinking product teams can certainly minimize design debt, but they can’t avoid it altogether. 

Design debt is created: 

  • When a product is first developed. No product is perfect. Some design debt is almost always baked into a product’s original design. This is compounded by the fact that even the most forward-thinking product design can’t anticipate how the product will need to evolve over time.
  • When product teams dive in without fully understanding the product requirements. The risk of introducing inconsistencies rises when product teams develop products on an ad hoc basis, without a fully realized set of product requirements to guide them.
  • When product teams neglect to develop robust design systems. Design systems are the antidote to design debt. But not just any design system will do. The best design systems provide thorough usage guidelines along with documentation of a product’s core visual and functional components. Product teams that forge ahead without a comprehensive design system are much more likely to accrue design debt as they go. 
  • Within agile development models. Design debt is built into the DNA of iterative design methodologies. In this context, product teams must work fast. And even when shortcuts aren’t taken, most iterations don’t touch on every part of a product, meaning there’s some degree of isolation. Every time your product is updated in a way that doesn’t fully align with the context created by the rest of the system, the result is more design debt. Generally, though, the benefits of agile design outweigh the additional design debt that comes along with it. 
  • When your UX team takes shortcuts. Product teams must often deviate from an ideal solution in order to meet tight timelines and other project constraints. That’s a reality that isn’t likely to change anytime soon. But it’s also a recipe for increasing your design debt. 

The Dangers of Design Debt

Design debt may be a normal part of product development and maintenance, but it can cause major problems if you let it go unchecked. 

Crippled Productivity and Innovation  

In any given year, how much time does your entire UX team spend designing, developing, validating, and testing buttons? How about menus and form validations?

If you were to really stop and look, you might be surprised at how much redundancy exists across different parts of your product (let alone a suite of products). Spending time and intellectual energy on that redundancy slows down releases, introduces inconsistencies that undermine the experience for your customers, and prevents your team from focusing on the bigger and harder problems. 

Product teams that are stuck in a reactive design debt cycle spend more time trying to pay down a never-ending mountain of compounding interest than they do actually paying down principal. In other words, they are so busy reconciling the many inconsistencies within their products that they ultimately spend less time innovating or producing new functionality and enhancements that their customers really want. 

Furthermore, the additional work you must do to remediate poor UX decisions is harder than the original work. Eliminating design debt demands its own compromises — meaning your fixes won’t be released as quickly or be as effective as doing it right the first time. 

Degraded User Experience

Design debt undermines your product’s UX. It does so by creating unnecessary friction as users consciously or subconsciously seek to compensate for inconsistencies within the product. When a product is weighed down by too much design debt, tasks that should be easy to understand and efficient to perform become challenging and cumbersome. 

For example, let’s say your product has two workflows that require similar tasks, such as filtering a large list of items. If those tasks use different patterns, your users are unnecessarily forced to remember and recall two different methods rather than one. Even if your users can still accomplish their goals, the result is likely to be confusion and frustration. 

Increased Customer Churn 

A poor user experience will eventually cause your customers to lose trust in your product. What if they don’t get consistent, predictable results? Or worse, what if your product creates more work for them rather than making their lives easier? They’ll start looking elsewhere for another product that does a better job of meeting their needs.

The True Price of Design Debt

The more you allow design debt to multiply, the more expensive it is to fix. Think about it: The more debt you have, the more complex the default design system becomes. That complexity places artificial constraints on each attempt at remediation. 

Design debt makes it much harder to identify and maintain a single source of truth. Among the three patterns used in your product for adding multiple items from a list, which one is right? Maybe the second pattern makes the most sense, but aligning with that solution also conflicts with other conventions that have already been established. 

Those complexities slow down decision-making and make it increasingly difficult to identify a clean solution to any given problem. As that happens, the costs in terms of time, money, and resources rises. 

For example, let’s say you have multiple variants of text form fields and need to cull it down to one set of text field components. That doesn’t sound like such a big deal, does it? But let’s take a closer look at the numbers.

A modest product could easily have 30 text field permutations. And every one of those permutations (empty, filled, enabled, disabled, focused, error, and so on) will need to be designed, validated, documented, developed and tested. 

Now let’s assume that it takes your team an average of 10 hours to perform all the tasks necessary to finalize each text field permutation. Let’s also say an hour of your team’s time costs you $100. All of a sudden, that “little” form field problem costs you $30,000. 

Design debt is a perennial challenge that every product team must face.

But proactive product teams can learn to nip existing design debt in the bud and head off the majority of new inconsistencies. Doing so protects your product investment and makes for happier users, too. 

Stay tuned for the next article in this series, in which we take a closer look at design systems and explain why they should be seen as a crucial element of any product roadmap.

 

  • Photo of Chris Albert
    Chris Albert

    As a Design Director at Openfield, Chris is a deep thinker with a savant-like ability to untangle and simplify complex systems. Now in his 8th year with Openfield, the wisdom of his 20+ year career in design and his tireless devotion to his work and clients inspires everyone at Openfield. Out of the office, you’ll find him doing the same thing he does at work – ever advancing one of his many crafts and interests. He’s a letterpressing photographing traveling gaming car guy. Chris is our Renaissance man.

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