ARTICLE: Annie Hensley
How should EdTech product teams use AI without losing strategic focus?
EdTech teams should use AI as a strategic multiplier, not an initiator. Start with human-led strategic thinking to define goals and user needs, then use AI tools to enhance ideation, refine concepts, and accelerate prototyping. This approach creates products that solve real problems rather than impressive demos that fail during user testing. The key is following a structured 6-phase process that keeps human expertise at the center of strategic decisions.
RESOURCE: eBOOK
How to Integrate AI in EdTech Products: A Strategic 5-Stage Framework
Stop implementing AI features that don’t deliver value. As an EdTech product leader, you’re facing impossible pressure. Your business demands AI integration to stay competitive, but rushed implementations often create features that impress in demos yet fail to solve real problems for educators and students. Get the strategic framework that turns AI pressure into competitive advantage.
ARTICLE: Sarah Freitag & Juli Lanzillotta-Eck
EdTech Growth Series | Part 1: Research strategies that build the foundation for expansion
As EdTech companies mature, they inevitably look to grow their user bases. When you find yourself at such an inflection point, it’s more critical than ever to refine your research, design, and development processes to ensure you don’t create or compound your UX problems. In this first article in our series on optimizing your UX program to enable smooth growth, we’ll examine what this means for your research process.
ARTICLE: Jacob Hansen, Alex Hiser & Tanner Sotkiewicz
EdTech Growth Series | Part 2: Planning processes to navigate your product’s next evolution
Your EdTech product has found its footing with a dedicated user base. The intuitive, fast-moving approach that got you here has served you well. But now you’re at a critical juncture — perhaps you’re expanding functionality, targeting new user segments, or completely reimagining core features. Whatever the catalyst, one thing is clear: a focus on engineering that often propels products’ initial successes might now need a shift towards researching users’ needs and experiences.
ARTICLE: Kyle Bentle, Annie Hensley & Jordan Aguilar
EdTech Growth Series | Part 3: Design collaboration that accelerates development
In growing organizations, the relationship between design and engineering teams can make or break product development. Many companies start with strong engineering teams and bring in design expertise later. As EdTech products scale, lurking usability problems become emergencies that tax customer support teams and divert engineering teams away from the roadmap.
Case Study: New connected digital experience for students and instructors fuels rapid market dominance.
Openfield provided UX strategy and design that resulted in this intuitive, innovative suite of learning tools that facilitate campus communication and create a standardized ecosystem of support at every stage of the student lifecycle.