Insights

As we enter 2025, we’re sensing an inflection point for the EdTech industry. While artificial intelligence continues to dominate the conversation, we’re experiencing a broad evolution toward more rapid experimentation that’s driving strategic innovation.

As EdTech companies mature, they inevitably look to grow their user bases. When you find yourself at such an inflection point, it’s more critical than ever to refine your research, design, and development processes to ensure you don’t create or compound your UX problems. In this first article in our series on optimizing your UX program to enable smooth growth, we’ll examine what this means for your research process.

Is your EdTech product ready to scale? Discover the essential UX strategies that will support your growth and set you apart in a competitive market. Our comprehensive ebook, “The Only UX-Fueled EdTech Growth Playbook You Need,” offers invaluable insights for small and midsize EdTech companies preparing to expand their user base and product complexity. on’t let UX be a bottleneck in your EdTech product’s growth story.

Your User Experience researchers and designers and your Customer Experience team have a lot to offer each other. It’s easy, however, for UX and CX teams to work in silos. When UX and CX teams fail to collaborate, challenges can arise. These issues not only affect team efficiency but also impact the overall user experience.

User experience research and design is often misconstrued as “nice-to-haves” — not a non-negotiable like world-class product engineering. Especially if you’re an early-to-mid-stage EdTech company, you likely begin the product development process with a proof of concept and build it out as an evolving, real-world solution, with the engineering team at the helm.