EdTech companies like yours rely on UX research to make important decisions about your product. Each of your key stakeholders — including your product and executive leadership teams — must clearly understand your research findings and the recommendations that flow from them. So it’s critical that your research reports are clear and effective. Like the EdTech products you build, research reports are only effective to the extent that they serve their end users. Unfortunately, they are too frequently only formulated with a researcher’s mindset. That is, they are so focused on documenting the individual trees that they fail to also tell a compelling story about the forest.
Your EdTech company’s UX team relies on digital tools to do their jobs, from design work and prototype creation to UX testing and managing internal workflows. Chances are, your team is fully dialed into a suite of tools that works reasonably well for them. Sure, your tools aren’t perfect. But the familiarity you’ve gained with them enables your team to create smooth, efficient workflows. Or do they? Stop and look a little closer. Your team may be using more workarounds than any of you realize — workarounds that are so deeply ingrained they no longer even seem like workarounds.
You already know that design systems are critical when it comes to creating consistent user interfaces. In fact, you may already have invested in a design system for your EdTech product. You’ve seen some benefits, sure. But you’ve also found that it’s opened up a whole new Pandora’s box of sticky design questions. Rather than arming your team with the information necessary to make confident decisions, they are frequently bogged down with uncertainty and indecision. It seems like every new use case results in a debate over which version of a component should be used or whether new variants should be created.
Today’s corporations are strategically investing in continuing education. Whether they are seeking to upskill or reskill their workforce, learning and development (L&D) initiatives are a cost-effective way for organizations to strengthen their workforce, keep current with emerging technologies, and stay ahead of the competition. As a result, many industries (and the advocacy groups that serve them) are pouring more resources into learning and development (L&D) initiatives. And a significant percentage of those funds are now being funneled toward online learning platforms.
Your EdTech company may already be in the practice of utilizing focus groups. They can be a great way to bounce new concepts off your users and glean insights about their preferences and mental models. But what about digital focus groups? You may be cringing at the very thought of hosting these events at all, let alone digitally. You might be concerned that they are less personal or effective when hosted remotely. However, with the right approach and tools, digital focus groups can be an extremely engaging and cost-effective way to gain crucial feedback. Here’s what you need to know.
Openfield provided UX strategy and design that resulted in this intuitive, innovative suite of learning tools that facilitate campus communication and create a standardized ecosystem of support at every stage of the student lifecycle.