Insights

Join us for ongoing reflections on the role that UX research and design plays in helping people learn and teach better.
    A mom and two daughters using EdTech software during the COVID-19 outbreak.
    ARTICLE: Julee Peterson

    COVID-19 is stress-testing EdTech Products. Will you meet the demand?

    The coronavirus pandemic continues to rapidly change (and challenge) the world in myriad ways. With social distancing a must for the foreseeable future, educators around the globe are scrambling to migrate to online learning. As a product leader at an EdTech company, you are in a unique position to help educators and students in this tumultuous situation. Chances are you’re already doing just that by offering your product free of charge for the duration of the pandemic.

    An EdTech product owner and UX researcher review early testing recaps.
    ARTICLE: Emily Nordwick

    Squeeze the most value out of each round of UX testing with early research recaps

    As an EdTech product owner, you likely know the drill when it comes to UX testing. You work with your UX research team to identify testing priorities. Next, your research team goes off and conducts user tests. A week or two later, you receive research findings. But there’s a better way — a very simple tweak to this process that allows you to be more engaged in user testing, drive more value out of each round of UX research, and iterate more quickly? The solution can be found in what we call “early research recaps.” 

    Photo of UX design system for an EdTech product.
    ARTICLE: Chris Albert

    How to build an EdTech design system that supports multiple products

    Most EdTech companies understand the value of design systems. Comprehensive UX design systems are much more than just a static library of fonts, colors, and reusable components such as buttons. Actionable design systems also establish principles to guide the usage of individual components. The result is improved efficiency, more effective design governance, reduced design debt — and a more user-friendly product.

    A student user experiences haptic feedback in an e-learning app.
    ARTICLE: Lauren DeMarks

    Want to increase product engagement? Expand your UX to include sensory cues.

    Our best experiences outside of the digital world are made up of much more than what we can see. Think of walking in the woods, petting a dog, or eating a warm, flaky croissant. These real-world experiences engage all of our senses — not just sight — to create meaning and elicit delight. However, most digital experiences revolve around just one of our senses: sight. No surprise there.

    A UX designer reviewing new onboarding features for an EdTech product.
    ARTICLE: Annie Hensley & Allie Lozinak

    How superior onboarding wins over EdTech users from sales to product evangelism

    Using a new product for the first time is a little bit like meeting a new friend or coworker. In fact, users assess new products in much the same way we assess new people: with personality, looks, and ease of interactions all coalescing to form a positive or negative association. Those initial interactions quickly add up to a powerful first impression — one that can be hard to dispel over time.

    Case Study: New connected digital experience for students and instructors fuels rapid market dominance.

    Openfield provided UX strategy and design that resulted in this intuitive, innovative suite of learning tools that facilitate campus communication and create a standardized ecosystem of support at every stage of the student lifecycle.

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