Insights

Join us for ongoing reflections on the role that UX research and design plays in helping people learn and teach better.
    UX team collaborating with EdTech product owners.
    ARTICLE: Luke Sillies

    Avoiding Dependency Hell as product teams scale

    For EdTech companies, the opportunity to develop single, enterprise-wide products is both exciting and potentially lucrative. But with bigger projects come bigger challenges throughout the UX process. With multiple UX teams, product teams and engineering teams all functioning separately within the same project, building products at a large scale opens a web of complex communication issues for the teams involved.

    ARTICLE: Sarah Freitag

    How CX and UX come together to meet users’ needs and inspire loyalty

    A harmonious integration of customer experience (CX) and user experience (UX) is especially important in EdTech, where educational IT managers and instructors have become accustomed to not just strong products, but also to comprehensive, personalized service.

    Corporate training staff using EdTech product for career growth.
    ARTICLE: Brian Keenan

    Nontraditional learning: How EdTech tools are different for corporate and personal users

    When most people think EdTech, they naturally imagine students and instructors in K through 12 or higher education settings. But learners and teachers can be found everywhere from boardrooms to living rooms. And while the reasons for learning vary, companies that make learning products for corporate and personal use can benefit greatly from the knowledge of their counterparts who target K-12 and higher ed sectors.

    Product release dates for classroom software.
    ARTICLE: Annie Hensley

    Makers of classroom technology must align product releases with academic calendars

    In general product design, frequent releases is accepted as the best way to update products. But in EdTech, timing can be the difference between success and failure. Learn the best practices for product design and development release cycles that consider the natural cycles of academic calendars.

    UX researchers reviewing research report.
    ARTICLE: Sarah Freitag

    Are your stakeholders user research skeptics or superfans?

    If you’re an advocate for user research in an organization that doesn’t value it, you might feel like you’re shouting into the wind sometimes. Too often, stakeholders (and we’re talking about executive leadership and even designer/developers) consider research an obstacle to rapidly launching a product or update. Recruiting users to interview, analyzing results and reporting on findings takes time, and in a quick-turn release cycle it may be too late by the time you get the answers you need.

    Case Study: New connected digital experience for students and instructors fuels rapid market dominance.

    Openfield provided UX strategy and design that resulted in this intuitive, innovative suite of learning tools that facilitate campus communication and create a standardized ecosystem of support at every stage of the student lifecycle.

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