Insights

Join us for ongoing reflections on the role that UX research and design plays in helping people learn and teach better.
    Photo of a teacher helping a young student use e-learning software in the classroom
    ARTICLE: Jacob Hansen

    Is your EdTech product poised to stay relevant in the post-pandemic world?

    During the coronavirus pandemic, educators turned to EdTech to bridge the gap between traditional and remote learning environments. Demand for EdTech products spiked as companies like yours worked overtime to accommodate wave after wave of new users — and adjust to radically different user needs, too. It was a wildly turbulent year, one that required your team to work at a breakneck pace while managing the stress of living through a global pandemic. And it was equally wild from a business standpoint. With so much new demand, the past year was, for many EdTech companies, an unprecedented success. 

    Image of multiple doors depicting various e-learning software options
    ARTICLE: Sarah Freitag

    What are your EdTech product’s biggest competitors? The answer may surprise you.

    Competition in the EdTech space is fierce. So it makes sense that you keep a close eye on what your closest competitors are up to. You’re probably acutely aware of any gaps between your own product’s capabilities and those of your biggest rivals. So much so that achieving feature parity may be a top priority when planning your product’s roadmap. No doubt about it: It’s crucial to understand and keep pace with your competitors. But just because the most comparable EdTech product on the market offers a particular feature or functionality doesn’t necessarily mean you should, too.

    Photo of an e-learning user filling out a usability survey.
    ARTICLE: Sarah Freitag

    Avoid these mistakes to craft effective UX research surveys and improve your EdTech product

    Surveys are critical tools for UX researchers. In the EdTech space, they can be used to collect standardized feedback about your users’ needs as well as your product’s usability. Yet not all surveys are equally useful. The quality of your surveys, which depends on how they are written and structured, can significantly impact the value of your findings. Unfortunately, the ability to craft clear, effective, and unbiased surveys is a skill not all product teams (or even UX firms) possess.

    Image of students using beta features testing EdTech software
    ARTICLE: Allie Lozinak

    When (and how) to use beta features in your EdTech product

    User research is a cornerstone of digital product design and development. And conventional wisdom dictates that you should thoroughly test new features and functionalities before you release them to users. But there’s one notable exception to this golden rule: beta features. Presenting a feature as “beta” can be a great way to increase your team’s agility, go to market faster, respond more quickly to your users’ most pressing requests, and test out concepts on a wider audience. 

    Photo of stressed student using education software
    ARTICLE: Trevor Minton

    EdTech users are more stressed than ever. Here’s how to be part of the solution.

    As the coronavirus pandemic continues to upend life as we knew it — including the usual in-person educational models — students, teachers, and administrators are more stressed than ever before. You’ve seen it with your own eyes. Your EdTech product users are struggling with unprecedented challenges. And they have the elevated anxiety to match. To design the right solutions within your product — and effectively reduce user stress — you must first look at your users’ lives outside your product. 

    Case Study: New connected digital experience for students and instructors fuels rapid market dominance.

    Openfield provided UX strategy and design that resulted in this intuitive, innovative suite of learning tools that facilitate campus communication and create a standardized ecosystem of support at every stage of the student lifecycle.

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