UX Research & Design for EdTech Companies

Sarah Freitag

Director / UX Research

Biography

As Director of UX Research, Sarah draws on her deep understanding of EdTech users and her background in research, design and business strategy to enable our clients to make confident decisions that result in products that solve real needs and create demonstrable impacts on their business’ bottom lines. Sarah is responsible for fostering collaboration, team development and for bringing new strategic initiatives and methodologies that allow her teams to stay ahead of the curve of what EdTech users truly need to realize higher levels of learning and teaching success. In her free time, Sarah is an amateur baker, constantly experimenting with various recipes and techniques. She also enjoys exploring the various parks around Cincinnati, spending quality time with her husband and two daughters.

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Photo of students using educational software

RESOURCE

Observe your users in the wild with this downloadable worksheet

When you’re observing users in the wild, one thing’s for sure – there’s a lot going on. To help you capture key insights, observations and ideas on-the-fly, we’ve created this worksheet you can download and print to make sure you don’t miss any important details when you’re in the field.

UX researchers reviewing quantitative data to discover problems in educational software products.

ARTICLE: Sarah Freitag

UX research methods (part III): When to use quantitative data to justify product improvement decisions

Qualitative research may be the bread and butter of UX testing, but quantitative UX research methods have an important role to play in the iterative product design process. There are many reasons product teams should consider using quantitative research, from the identification of existing problems to justifying expenditures in order to get buy-in from stakeholders.

ARTICLE: Sarah Freitag

UX research methods (part II): Unlocking user insights with qualitative testing

In this article, we’ll dig into qualitative UX research and explain what it is, why it’s important, and how your team should approach it.

Students being observed using educational software by UX researchers.

ARTICLE: Sarah Freitag

UX research methods (part I): Avoiding user bias with observational user testing

User testing is a crucial component of successful product design. Without the insights that on-the-ground testing yields, designers can only guess at how users will actually interact with their products.

ARTICLE: Sarah Freitag

How CX and UX come together to meet users’ needs and inspire loyalty

A harmonious integration of customer experience (CX) and user experience (UX) is especially important in EdTech, where educational IT managers and instructors have become accustomed to not just strong products, but also to comprehensive, personalized service.

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Sarah Freitag

Director / UX Research

Biography

Articles and Resources from Sarah Freitag