UX Research & Design for EdTech Companies

Sarah Freitag

Director / UX Research

Biography

As Director of UX Research, Sarah draws on her deep understanding of EdTech users and her background in research, design and business strategy to enable our clients to make confident decisions that result in products that solve real needs and create demonstrable impacts on their business’ bottom lines. Sarah is responsible for fostering collaboration, team development and for bringing new strategic initiatives and methodologies that allow her teams to stay ahead of the curve of what EdTech users truly need to realize higher levels of learning and teaching success. In her free time, Sarah is an amateur baker, constantly experimenting with various recipes and techniques. She also enjoys exploring the various parks around Cincinnati, spending quality time with her husband and two daughters.

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Photo of an EdTech service design team brainstorming

ARTICLE: Sarah Freitag

Why service design needs to be part of your EdTech product development roadmap

For your EdTech product to be as valuable as possible, it’s important to meet users where they are. But what if you don’t know exactly where that is? How can you develop new products that meet their needs? Or successfully maintain products that continue to do so? UX research exposes areas where users may experience frustration within your product. Many times, though, additional challenges happen adjacent to the use of your product — outside the product itself. However, these obstacles can still impact the use of your product.

An EdTech product owner and UX researcher review early testing recaps.

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Early research recap worksheet: A timesaving guide to capturing key testing session insights

Sure, it would be ideal if you could sit in on all your EdTech product’s test sessions. But as a product owner, it probably feels like there are never enough hours in the day. You simply can’t be present every time users test your product. But you also don’t have to wait until testing is complete to get up to date. When you access this Early Research Recap Worksheet, you can squeeze the most value out of each round of UX research. It provides a thorough report of what’s happening, as it’s happening — and the answers to your most pressing questions.

UX researchers and designers preparing for tests

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User testing preparation worksheet

A speedier design process and a better end-product are possible when your UX designers and researchers work in lockstep. And that requires their continuous communication at all points of your product’s development process — especially in user testing. Download this free user testing worksheet that our UX designers and researchers created together in order to: track important user testing dates and links, describe users and research goals, and provide a list of research questions, tasks, and subtasks.

Photo of an EdTech product leader calculating ROI of UX

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Guide to UX reporting essentials

Your UX research reports serve as a guide for your EdTech product team’s decision making. They should also be an important artifact for design and product development in the future, and as such, must be clear, organized, and insightful. Use our free guide to help you tell a compelling — and enduring — research story through your reports.

Image showing EdTech product team planning new features.

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The art of talking to users: A UX testing script guide

When it comes to product development, user insights are invaluable. After all, it’s crucial you develop an EdTech product your users actually want and need. To glean that insight, you’ve got to understand how to effectively talk to users — without influencing their responses. Download our free guide to learn how to craft smart testing scripts that yield the most accurate, actionable user feedback.

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