Every buyer is asking for proof. You're hearing it in RFPs, in procurement meetings, in renewal conversations, and from investors evaluating your next funding round. "Show me this works."
The problem? You don't have years to run a formal efficacy study. You need answers now. And even if you had an internal research team, buyers might not trust results that come from you. Meanwhile, the bar keeps rising. Superintendents want evidence before they'll take a meeting. Procurement officers want data that goes beyond testimonials. Investors want validation that your product delivers measurable outcomes before they'll write the check.
We provide the independent validation that cuts through buyer skepticism. For teams selling to K-12 districts, our methodology aligns with the ESSA evidence framework your buyers already know. For everyone else, this straightforward rigorous evidence is the fastest way to turn a “maybe” into a signed contract.
Table of Contents:
- Research designed to help EdTech product teams achieve ESSA Tier 3 and 4 certification
- What evidence will you get from the ESSA Tier 3 and Tier 4 Evidence Package?
- Selling to K-12 districts requires more proof than ever
- How the ESSA Tier 3 and Tier 4 evidence package is structured
- A note about privacy and compliance
- Detailed Guide: How the ESSA evidence system actually works and why it matters to EdTech providers
Get research designed to help EdTech product teams achieve ESSA Tier 3 and 4 certification with more confidence and speed
Our ESSA Tier 3 and Tier 4 Evidence Package is designed to help you qualify for ESSA Tier 3 or 4, and answers the question every buyer is asking: "Does this actually work?"
That's harder to answer than it sounds. When students improve after using your product, was it the product? The teacher? What would have happened anyway? That's what procurement officers are thinking when you show them a case study. Proving your product works requires a comparison, not just a result.
We run a structured comparison study across one academic term. Students using your product versus students not using it, measured at the beginning and end of the semester.
This is called a difference-in-differences approach, one of the strongest comparison-group methods in education research. It controls for normal learning gains, seasonal effects, and teaching quality. The result isn't "students did well." It's "students using your product improved more, and here's by how much."
How it looks in practice: Two teachers pilot your writing software. Two don't. All students write essays in week 1 and week 15, scored by the same rubric.
- Without your product: Average scores improve 8 points
- With your product: Average scores improve 15 points
That 7-point difference is your product's impact. Unlike traditional impact research requiring 350+ students across multiple schools and timelines stretching years, we work at a scale designed for companies who need evidence now.
What this IS: Focused evidence from real classrooms supporting reasonable causal inference — stronger than testimonials, built for sales conversations, fundraising pitches, and ESSA Tier 3 or 4 qualification
What this is NOT: Large-scale impact research qualifying for ESSA Tier 1 or 2, requiring multi-site implementation (350+ students), lengthy data collection across multiple contexts, peer-review, and publication timelines.
ESSA Tier 3 and Tier 4 Evidence Package
Timing: 16-18 Weeks | Starts at $XX
What evidence will you get from the ESSA Tier 3 and Tier 4 Evidence Package?
Get defensible findings backed by statistical analysis.
✅ What You'll Learn From the Impact Research Package:
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- Whether students show measurable improvement in understanding, confidence, performance, or engagement when using your product
- How outcomes compare between students using your product and those who aren't, with statistical analysis that shows whether your product is causing the difference
- What instructors observe about student learning and classroom dynamics in their own words
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✅ What You'll Receive:
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- Evidence Claim One-Pager — Plain-language summary for sales, leadership, and investors
- Logic Model — Documented map of how your product produces outcomes for procurement, grant applications, and internal alignment
- Results Brief — Findings summary with approved claim language for sales, procurement responses, and investor decks
- Methods Appendix — Full methodology, sample sizes, effect sizes, and confidence intervals for analysts, reviewers, and evidence certifiers
- Documentation package — Raw data, analysis files, and all supporting materials needed for ESSA Tier 3 or Tier 4 submission
- Results walkthrough — 60-minute session where we explain what we found, what it means for your business, and answer your questions
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All of the above can be packaged up to be submitted for ESSA Tier 3, if applicable.
Ready to prove your product works with real classroom evidence?
Book a FREE discovery call to discuss if a classroom evidence study is right for you.
During the initial discovery call, we’ll discuss what outcomes your product is supposed to produce, who needs to be convinced, and what evidence they'll actually accept. This is where we figure out together whether a classroom evidence study makes sense for your goals and timeline.
We’ll also discuss:
- How your product works — Walk us through what happens when someone uses your product. How does it lead to better outcomes? (Example: Students get adaptive practice → receive immediate feedback → fill knowledge gaps → perform better on tests.) If this feels fuzzy, that's okay. We'll help you map it out.
- What you need to prove — Are you trying to show improved test scores? Increased student confidence? Better engagement? Time savings for teachers? We'll match what we measure to what you actually claim your product does.
- What user access looks like — How many teachers can participate? Do you have comparison options (like parallel classes, or teachers who taught the same course last year without your product)? We'll talk through what's realistically available.
- Whether collecting grade data makes sense — Grades are the strongest evidence for learning outcomes, but getting them requires consent forms, data transfer coordination, and sometimes IRB review. We'll discuss whether the added credibility is worth the logistical lift for your situation.
By the end of the call, you'll know whether this package is the right fit, and our team can scope a proposal that meets your needs.
Selling to K-12 districts requires more proof than ever
This study is designed to meet Tier 4 (Demonstrates a Rationale) and can potentially qualify for Tier 3 (Promising Evidence) if the results show statistically significant positive effects.
The logic model, comparison design, statistical analysis, and independent measures all map directly to the ESSA evidence framework that K-12 districts use when spending federal funds. That's intentional. Good evaluation design and ESSA-aligned evidence are the same thing.
Here's what that means for you:
- Tier 4 documentation comes as a built-in byproduct. The logic model plus the active study satisfies the requirement and gives you the entry ticket for procurement conversations with districts using federal funds.
- Tier 3 qualification becomes possible if your product shows a statistically significant positive effect. We measure what happens. We can't guarantee positive results, but if the data shows impact, you'll have what you need for third-party certification through organizations like Digital Promise or Evidence for ESSA (Johns Hopkins).
We help you prepare submission materials. The reviewing organization (not Openfield) makes the final tier determination based on what we found.
How the ESSA Tier 3 and Tier 4 evidence package is structured
This package is built around one academic term — the minimum time needed to measure meaningful learning outcomes. Openfield's active work is concentrated at the beginning and end. The middle is instructional time while your product is in use.
Before the Semester: Setup and Deploy (Weeks 1–2)
Finalize the study design: confirm participating instructors, finalize outcome measures, complete the comparison design, set up data governance (consent forms, data transfer protocols, FERPA agreements where needed), build and test pre-measures, and deploy baseline measures in the first week of the semester.
During the Semester: Instruction Happens (Weeks 3–14)
Your product is in use, students are learning, data is being generated. We're not embedded in classrooms, but we do light-touch check-ins to monitor participation, troubleshoot data collection issues, and ensure nothing has gone sideways.
End of Semester: Measure, Analyze, Report (Weeks 15–18)
We deploy post-measures, collect grade data (if in scope), gather structured instructor reflections, and run the analysis. You receive everything listed above.
A note about privacy and compliance
Impact research in classrooms involves student data, consent, and sometimes institutional review. We don't handle these on your behalf, but we've designed the package to make compliance straightforward. During scoping, we'll identify exactly what data the study requires, flag where FERPA agreements or IRB review may be needed, and help you plan for the timeline and logistics involved. If you're planning to submit evidence for ESSA certification through a third-party reviewer, IRB review is likely part of the process, and we build that into the project timeline from the start.
Frequently Asked Questions
What outcomes can you measure?
We match measurement to what your product claims to do. The common categories: learning and understanding (concept inventories, knowledge checks, grade data), confidence and self-efficacy (adapted scales matched to the domain), engagement and participation (attendance, assignment completion, time-on-task), workload and efficiency (perceived workload, instructor time savings), instructor observations (structured reflections — always included), and product usage (your own analytics, triangulated with self-report).
We use independent, validated assessments rather than company-created tests to ensure credibility with buyers.
How is this different from traditional impact research?
The core distinction is methodological. Traditional impact research is built around randomized controlled trials (RCTs) — randomly assigning who gets the product and who doesn't, then comparing outcomes. That's the gold standard for causal proof and the basis for ESSA Tier 1 evidence. It's also expensive, slow, and logistically difficult in real classrooms — telling a teacher "you don't get the tool this semester" is a tough sell. RCTs typically require multi-site implementation (often 350+ students across multiple schools under the most widely used review standards), extensive data collection over multiple semesters, and often peer review and publication. They can take 18+ months and cost $100K or more.
This package uses a quasi-experimental design — specifically difference-in-differences — which works with naturally occurring comparison groups instead of random assignment. We compare classrooms that are already using your product to similar classrooms that aren't, and measure the difference in improvement. It's not as airtight as an RCT, but it's rigorous, defensible, and achievable within a single semester at a fraction of the cost.
Traditional impact research tells the field "this product works across many contexts." This package tells your buyers "this product worked in real classrooms with real teachers, and here's the data."
Both are valuable. They serve different purposes and timelines.
How long does it take?
One academic term (16–18 weeks). Our active work is concentrated in the first 2 weeks and last 3–4 weeks. The middle is instructional time.
Do you guarantee positive results?
No. The core value here is credibility. If the evidence is strong, you use it. If it's mixed, you learn from it and improve. If it's negative, you're glad you found out before committing to a larger rollout.
What if we can't set up a comparison group?
If you can't provide both a treatment group and a comparison group in the same term, this package isn't the right fit yet, and we'll tell you that honestly. We can help you think through how to set up those conditions for a future term, and in the meantime, there may be lighter-weight evidence work that still moves you forward.
Ready to prove your product works with real classroom evidence?
Book a FREE discovery call to discuss if a classroom evidence study is right for you.
What makes Openfield a great choice to help you achieve ESSA Tier 3 and Tier 4 certification?
Founded in 2006, Openfield is a UX research and design partner focused solely on EdTech. Our work has helped product teams like yours make more confident roadmap decisions that result in greater user delight and reduced reworks.
Our research expertise has been honed through two decades of surveys, studies, and validation projects across every EdTech segment — from K-12 to higher ed, from corporate to institutional learning scenarios. We understand the unique complexities of educational technology: multiple stakeholder groups, institutional adoption patterns, compliance requirements, and academic calendars.
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40,000+ hrsEdTech user research
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130,000+ hrsOverall EdTech UX
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2 million+Have used products we work on
Detailed Guide: How the ESSA evidence system actually works and why it matters to EdTech providers
ESSA (the Every Student Succeeds Act) defines four tiers of evidence that K-12 districts are expected to consider when spending federal funds. The tiers describe how strong the research behind a product or program is — from "we have a theory for why this should work" to "this has been rigorously proven across multiple sites."
Here's what most people get wrong: There is no single federal office that certifies products at a specific tier. ESSA defines the framework. Districts are responsible for evaluating the evidence behind the products they buy. In practice, this means the system operates on three layers:
Layer 1: The government reference point. The What Works Clearinghouse (WWC), run by the Institute of Education Sciences at the U.S. Department of Education, reviews published research and categorizes studies by ESSA tier. But WWC reviews studies, not products — and it only reviews what's publicly published and what it decides to look at. You cannot submit your product to WWC and ask for a tier rating.
Layer 2: Independent third-party reviewers. Several organizations have built review processes for evaluating evidence and issuing certifications or badges. These are the practical pathway for most EdTech companies. The main ones are covered below.
Layer 3: The company itself. An EdTech company can claim their product meets a specific ESSA tier based on their own assessment. There is no law preventing this. But districts increasingly want third-party validation — not self-reported claims. That's the market signal driving demand for this kind of work.
Bottom line: The evidence package Openfield produces gives you the materials. Third-party reviewers give you the certification. Districts decide whether to trust it. Our job is to make all three of those steps as clean as possible.
- Pricing for the Classroom Evidence Package — discussed during the discovery call based on scope
During an initial discovery call, we can discuss whether your specific product is ready for this and which certification pathway is best.
Understanding the four tiers of ESSA certification
Tier 4: Demonstrates a Rationale
What it means: You have a well-specified logic model grounded in research, plus an active effort to study your product's effectiveness.
What's required:
- A logic model that maps inputs → activities → outputs → short-term outcomes → long-term outcomes, with each link supported by relevant research
- An ongoing effort to examine the product's impact (i.e., an active study or evaluation)
Where this package fits: Tier 4 documentation is a built-in byproduct of the engagement. The logic model we create together in the first week, combined with the study contract itself, satisfies both requirements. You qualify for Tier 4 from the moment the study begins.
Why it matters: Many districts have procurement rules requiring at least Tier 4 evidence for purchases using federal funds (Title I, Title II, school improvement grants, etc.). Without any evidence, you're ineligible for consideration. With Tier 4, you're qualified for pilot programs and initial contracts while you gather stronger evidence.
Important: Tier 4 is a starting position, not a permanent one. It signals "we're doing the work." Districts expect you to eventually demonstrate results.
Tier 3: Promising Evidence
What it means: You have a completed study showing a statistically significant positive relationship between your product and student outcomes.
What's required (federal definition): At least one well-designed and well-implemented correlational study with statistical controls for selection bias. OR a quasi-experimental study that meets some but not all of the requirements for Tier 2.
How our methodology maps: The difference-in-differences design used in this package is quasi-experimental — which is technically Tier 2 methodology. However, at the scale most of our clients operate (a handful of classrooms in one school or district), the study typically won't meet the full Tier 2 bar (which requires meeting all WWC standards for quasi-experimental design, including baseline equivalence and sufficient sample size). A quasi-experimental study that meets some but not all Tier 2 criteria qualifies for Tier 3.
What this means practically: The methodology is rigorous. The tier designation reflects scale, not quality. If the data shows a statistically significant positive effect, you have evidence for Tier 3 certification. Scaling up the study (more classrooms, more sites) in future terms creates a pathway to Tier 2.
Why we can't guarantee Tier 3: Two things have to go right:
- The data has to show a statistically significant positive effect. This is real classrooms with real students — there's a chance the data shows no difference, or the difference is too small to be statistically meaningful. Reasons this happens: product usage was too low, the intervention period was too short, the outcome measure wasn't sensitive enough, or the product simply didn't produce the expected effect.
- The study has to meet the design standards of the reviewing body you submit to. Each reviewer has its own criteria (covered below). We design for these standards, but the tier designation is ultimately their call, not ours.
Tier 2: Moderate Evidence
What it means: You have a quasi-experimental study that meets WWC standards (with or without reservations).
What's required: The study must demonstrate baseline equivalence between groups, manage attrition within WWC thresholds, and meet other design quality standards defined in the WWC Standards Handbook (currently version 5.0). Under the Evidence for ESSA review standards, Tier 2 also requires a minimum sample of 350 students across multiple sites.
Where this package fits: Our DiD methodology is Tier 2 in design. Whether the executed study meets Tier 2 depends on sample size, baseline equivalence, and implementation fidelity — factors that are partly within your control (how many classrooms you can provide) and partly dependent on what happens during the semester. For most first-time engagements at pilot scale, Tier 3 is the realistic target. Tier 2 becomes achievable when you can run the study across multiple sites with larger samples.
Tier 1: Strong Evidence
What it means: You have an experimental study (randomized controlled trial) demonstrating a positive effect.
What's required: Random assignment to treatment and control, meeting WWC standards without reservations, multi-site implementation, and (under Evidence for ESSA standards) a minimum of 350 students.
Where this package fits: This package does not produce Tier 1 evidence. RCTs require random assignment, which is rarely practical or ethical in classroom settings for an EdTech product evaluation. Tier 1 is a long-term goal for mature products with stable implementation across many sites.
Sample size and statistical power — the honest picture
One of the most common questions: how many students do we need?
The short answer: More is better, and we recommend at least 3–4 classrooms per condition when possible.
The longer answer: For a difference-in-differences design with students clustered in classrooms, the sample size needed to detect an effect depends on several factors:
- Effect size: How big is the difference you expect your product to produce? In education research, a "small" effect is around d = 0.2, "medium" is 0.5. For an EdTech intervention over one semester, realistic effects are typically in the 0.3–0.5 range.
- Clustering: Students in the same classroom share a teacher, a schedule, a learning environment. This means 30 students in one class are not 30 independent observations — they're correlated. The intraclass correlation (ICC) for educational outcomes is typically .15–.25, which inflates the required sample size.
- Pre-post correlation: Measuring students at both the start and end of the term reduces the variance you need to account for, which helps. Typical pre-post correlations in education are around .50–.70.
What this means practically: At typical pilot scale (2–4 classrooms per condition, 25–30 students each), you can reliably detect large effects (d ≥ 0.8) but may not have enough power to detect smaller, real effects. We report effect sizes, confidence intervals, and achieved statistical power alongside all findings — so you and any reviewer can see exactly what the study was able to detect.
We have an R-based power calculator that we run for every engagement during scoping. It takes your specific parameters (number of classrooms, average class size, expected ICC) and tells you what effect sizes the study can realistically detect. This is part of the honest conversation we have before you commit.
Certification pathways: where to submit your evidence
After the study is complete, you'll have a logic model, a study report, a methods appendix, and approved claim language. Here's where that evidence goes.
Digital Promise — Product Certifications
What it is: The most structured certification pathway for Tier 3 specifically. Digital Promise runs a formal application process with trained reviewers and a defined rubric.
What you submit:
- A logic model with research-backed connections
- An annotated bibliography documenting at least five research-backed design decisions, with at least five distinct empirical citations
- At least one completed study (your Classroom Evidence Package study)
- Public-facing research documentation (e.g., a research page on your website)
How it works: Two trained reviewers independently score your application against a rubric. If approved, you earn a digital Tier 3 certification badge valid for 2 years.
What Openfield provides: The logic model, the study, the methods documentation, and guidance on preparing the annotated bibliography. The annotated bibliography itself requires linking specific product design decisions to published research — which may require additional work beyond what the evidence package produces, depending on how well-documented your product's research basis already is.
Fee: Digital Promise charges an application fee (check their current pricing).
Best for: Companies that want the most recognized, structured certification and are willing to invest in a thorough application.
Evidence for ESSA (Johns Hopkins University)
What it is: An independent review service that evaluates published research against ESSA tier criteria. Programs that pass are listed in a searchable database used by districts nationwide.
What's required:
- Your study needs to be publicly accessible (published or posted publicly)
- The study must meet their design and reporting standards, which are closely aligned to WWC standards
- For Tier 2, they require a minimum of 350 students across multiple sites
- Studies must be at least 12 weeks in duration
How it works: Evidence for ESSA proactively reviews research, but you can also submit studies for review. Their team evaluates the study against their standards and, if it qualifies, lists the program in their database with the appropriate tier designation.
What Openfield provides: A study designed to meet these standards. The main variable is whether your study is publicly accessible — which may require posting it on your website or submitting it to a repository.
Best for: Companies that want academic credibility and visibility in the most widely-referenced evidence database.
LearnPlatform by Instructure
What it is: A platform districts use to manage their EdTech ecosystem. LearnPlatform issues ESSA Evidence Badges using a rubric aligned to federal standards.
How it works: You submit evidence through their platform. Their team reviews it and, if it meets their criteria, issues an Evidence Badge that appears when a district looks up your product in their system.
Important context: LearnPlatform also offers its own evidence-as-a-service — they'll design and run studies for EdTech companies. This makes them both a certification pathway and a potential competitor to what Openfield offers. Worth being aware of this when deciding which pathway to pursue.
Best for: Companies whose district customers already use LearnPlatform for EdTech management and would benefit from visibility within that ecosystem.
Ready to prove your product works with real classroom evidence?
Book a FREE discovery call to discuss if a classroom evidence study is right for you.
What to do after the study
Step 1: Package the evidence
Your deliverables from Openfield form the core of what you need:
- Logic model — satisfies Tier 4 and is required by Digital Promise and most reviewers
- Study report and methods appendix — the evidence itself
- Approved claim language — what you can and can't say, vetted by the research team
For formal submission, you may also need:
- An annotated bibliography linking product design decisions to published research (required by Digital Promise — 5+ empirical citations)
- Public-facing research documentation on your website (required by Digital Promise, recommended for Evidence for ESSA)
We help you identify what additional materials are needed for your chosen pathway.
Step 2: Submit for third-party review
Choose one or more of the pathways above based on where your district customers look for evidence. Digital Promise is the most practical starting point for Tier 3 certification. Evidence for ESSA carries the most academic weight.
Timeline expectation: Review processes take weeks to months depending on the organization. Factor this into your sales and procurement planning.
Step 3: Put the evidence to work
- Sales kit: Give your evidence brief and claim language to your sales team. Coach them on what the evidence supports and where the boundaries are — overclaiming undermines credibility.
- RFP responses: When a district asks "Provide evidence of effectiveness," attach the evidence brief and cite any third-party certification.
- Website: Post your research basis publicly. Reviewing organizations value transparency, and districts increasingly check.
- Investor conversations: The logic model, the methodology, and the findings give you a structured story about product impact that goes beyond anecdotes.
Step 4: Keep building
ESSA evidence is not one-and-done:
- Digital Promise certifications expire after 2 years
- Districts want to see continuous investment in studying your product
- Each additional term or site strengthens your evidence base
- Replication across contexts is what moves you from Tier 3 toward Tier 2
Treat this study as the first cycle of an evidence engine — not a one-time project.
IRB and FERPA considerations
IRB (Institutional Review Board)
The key question: Is this activity a "systematic investigation designed to contribute to generalizable knowledge"? If yes, it's human subjects research and requires IRB review.
For the ESSA pathway specifically: If your goal is to submit evidence to a third-party reviewer (Digital Promise, Evidence for ESSA, LearnPlatform), post the study publicly, and use the findings to make claims that generalize beyond the specific classrooms studied — that is, by definition, generalizable knowledge. The quality improvement exception is difficult to argue when the explicit purpose is public evidence submission to a national database.
Our recommendation: If you're pursuing ESSA certification, plan for IRB review. This adds time (typically 4–8 weeks for expedited review) and requires either partnering with a university IRB or using a commercial IRB service. We factor this into the project timeline during scoping.
For clients not pursuing ESSA certification: If the findings are used internally — for your own sales conversations, product decisions, or investor presentations, without public submission to an evidence registry — the quality improvement framing may apply. This is a judgment call that should be discussed with appropriate institutional or legal counsel, not determined by Openfield.
What Openfield does and doesn't do: We design the study. We identify during scoping that IRB review is likely needed and help you plan for the timeline. We do not serve as an IRB, provide legal guidance on whether IRB applies in your specific case, or manage the IRB submission process. That's between you, your institutional partners, and your legal team.
FERPA (Family Educational Rights and Privacy Act)
What it covers: Student education records — grades, test scores, attendance, any personally identifiable information maintained by a school.
What Openfield does: During scoping, we specify exactly what data the study requires — which variables, in what format, for which students. This makes the data request precise and minimally invasive, which simplifies the compliance conversation.
What Openfield doesn't do: We don't draft FERPA agreements, provide legal guidance on FERPA compliance, or manage the data-sharing process between you and the district. The legal pathway for sharing data — including FERPA's studies exception (34 CFR § 99.31(a)(6)), consent processes, and data governance agreements — is between the client, their district partners, and their legal teams.
What to expect: Districts have established processes for sharing data for evaluation purposes. The FERPA component is usually manageable when the data request is specific and well-scoped — which is why we invest time in this during the design phase. But it does add a timeline and requires coordination with district legal and data governance teams.
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Brian Keenan
As a Co-founder of Openfield, Brian’s focus is helping business leaders understand how UX research and design can help them increase revenue while reducing risk and waste. He is an avid student and practitioner of wildlife and landscape photography, which pairs well with his love of road tripping and exploring vast and wild destinations.