The art of talking to users: A UX testing script guide

Sarah Freitag

As Director of UX Research, Sarah draws on her deep understanding of EdTech users and her background in research, design and business strategy to enable our clients to make confident decisions that result in products that solve real needs and create demonstrable impacts on their business’ bottom lines. Like her design-side counterpart at Openfield, Sarah is responsible for fostering collaboration, team development and for bringing new strategic initiatives and methodologies that allow our company to stay ahead of the curve of what EdTech users truly need to realize higher levels of learning and teaching success. Sarah is an avid reader and an adventurous explorer. Highlights from her favorite travels include Morocco, Peru, Italy, Denmark and France. With the recent pandemic-induced reduction in travel, she makes it a point to fulfill her wanderlust with another one of her passions, cooking and baking, by experimenting with recipes inspired by cultures around the world.