Without proper user validation, many EdTech companies risk missing the mark with their products. If your concepts don’t actually resonate with your end users, they easily get lost in the crowded EdTech marketplace. It’s especially risky in light of funding fluctuations and the cessation of pandemic-era funding. You need to ensure that your products and services stand out as must-have solutions to users’ everyday needs.
Our 3-step guide to validation will help your EdTech product get the best start possible. In the guide, you’ll learn common challenges teams face when validating solutions and a framework for addressing them that includes how to:
- Ensure that you have a solid understanding of the problem
- Test your solution to confirm it meets user needs
- Launch and monitor to confirm your product is used as expected
Don’t let a lack of validation keep you from starting on the best possible footing. Learn the right steps to ensure your product provides genuine value to users.
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Sarah Freitag
As Director of UX Research, Sarah draws on her deep understanding of EdTech users and her background in research, design and business strategy to enable our clients to make confident decisions that result in products that solve real needs and create demonstrable impacts on their business’ bottom lines. Like her design-side counterpart at Openfield, Sarah is responsible for fostering collaboration, team development and for bringing new strategic initiatives and methodologies that allow our company to stay ahead of the curve of what EdTech users truly need to realize higher levels of learning and teaching success. Sarah is an avid reader and an adventurous explorer. Highlights from her favorite travels include Morocco, Peru, Italy, Denmark and France. With the recent pandemic-induced reduction in travel, she makes it a point to fulfill her wanderlust with another one of her passions, cooking and baking, by experimenting with recipes inspired by cultures around the world.
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Annie Hensley
As Director of UX Design, Annie is responsible for ensuring our team continues to deliver superior client and user experiences that result in tangible business outcomes. That includes fostering collaboration and crossover between our design and research teams, mentorship and career guidance, stewardship of Openfield’s culture and values, as well as, contributing to strategic decisions that ensure our company continues to evolve to meet the changing needs of EdTech clients and users. As an IAAP Certified Professional in Accessibility Core Competencies (CPACC), she is committed to ensuring accessibility standards are met by our team. Annie is a lifelong runner who completed the Boston Marathon for a second consecutive year in 2023. She is an avid lover of parks of all sorts – theme parks, ballparks, and National Parks (even revisiting Parks and Recreation too many times to count).
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