Insights

Join us for ongoing reflections on the role that UX research and design plays in helping people learn and teach better.
    Image of paper airplane going its own way depicts challenge of innovating in EdTech.
    ARTICLE: Trevor Minton

    Innovation in the EdTech space: Why it lags behind – and what you can do about it

    Innovation within the EdTech space can sometimes feel painfully slow. That’s especially true when compared with digital products in other spaces, such as social media, finance, and health apps. This innovation drag is felt not only by EdTech companies themselves, but by users, too.  Student users, in particular, are quick to notice when EdTech products aren’t on par with the many other apps they use on a daily basis.

    A student performing tasks on an EdTech product during a user testing session.
    ARTICLE: Annie Hensley

    The right people at the right time: Building a best-fit user feedback panel for user tests

    User testing is a critical component of the product development process. You need your users’ feedback to shape your EdTech offering in a way that meets their needs and creates an enjoyable user experience. But when it comes to following the best practices of effective UX testing, not just any users will do. The reliability of your tests depends on your ability to recruit the right mix of users at the right time.

    Investing in UX: How to structure your UX budget for maximum impact
    ARTICLE: Adam Sonnett

    Investing in UX: How to structure your UX budget for maximum impact

    When product teams put together budgets for new products or product releases, they often struggle to determine how much money to allocate for UX research and testing. This confusion flows from uncertainty about how to view UX’s role in the product development process. Is UX a one-time project with precise parameters and a predictable scope, like designing a logo? Or is it an ongoing program of activities that ought to be woven through the entire development process?

    An instructor viewing data on a dashboard designed to provide insights about student performance.
    ARTICLE: Trevor Minton

    Data visualization design: How EdTech products can tell better stories to meet growing demands for actionable insights

    As EdTech products grow more complex in terms of the data they manage and the analytics they produce, data visualization is poised to become an indispensable tool. To date, many of these products have yet to fully embrace data visualization design in their product interfaces. As the expectations of students, instructors and administrators grow, it will almost certainly be considered a baseline requirement soon.

    Photo of students using educational software
    RESOURCE

    Observe your users in the wild with this downloadable worksheet

    When you’re observing users in the wild, one thing’s for sure – there’s a lot going on. To help you capture key insights, observations and ideas on-the-fly, we’ve created this worksheet you can download and print to make sure you don’t miss any important details when you’re in the field.

    Case Study: New connected digital experience for students and instructors fuels rapid market dominance.

    Openfield provided UX strategy and design that resulted in this intuitive, innovative suite of learning tools that facilitate campus communication and create a standardized ecosystem of support at every stage of the student lifecycle.

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