Insights

Join us for ongoing reflections on the role that UX research and design plays in helping people learn and teach better.
    A young female student uses educational software in the classroom.
    ARTICLE: Sarah Freitag

    How to use loss aversion bias to evoke more meaningful user feedback on your product

    As a product owner, you know that your users’ feedback is the most valuable asset in your arsenal. After all, your EdTech product can only succeed to the extent that it actually meets your users’ needs. And the more deeply you understand your users — their desires, mental models, requirements, and preferences — the more perfectly you can tailor your product to suit their taste. So it’s imperative that you draw out frank, unbiased, and uncensored feedback in every round of user testing.

    Background graphic showing research dashboard for EdTech product executives.
    ARTICLE: Trevor Minton

    How EdTech product executives can make sense of mounting UX research data as products scale

    If your EdTech company is committed to your product’s UX, then you already know UX research isn’t a one-and-done activity. It’s an ongoing, holistic part of your product life cycle. Which means that your UX team may generate dozens of research reports over the course of a single year. Each individual report tells a story and provides actionable insights. But as your research scales, so does your data. Before you know it, you can amass an avalanche of information — with no simple way to make sense of the bigger picture story it tells. 

    Image of one open door between two closed doors symbolizing inclusive design
    ARTICLE: Julee Peterson

    To create an accessible EdTech product, banish exclusive design patterns

    Say the words “exclusive design,” and the average person probably starts picturing high-end fashion brands and electronic devices. After all, in the world of marketing, “exclusive” is a good thing. But in the context of digital products, exclusive design isn’t a positive feature. It’s a preventable failure. When it comes to EdTech products, an exclusive design pattern is one that doesn’t meet the needs of all of its users. In other words, it’s a design pattern that only works well for certain groups of people, such as visual users or those with a mouse in addition to a keyboard. 

    EdTech data visualization showing how better graphics can help users understand data better,
    ARTICLE: Kyle Bentle

    How to avoid EdTech data visualizations that are all beauty and no brains

    At their best, data visualizations enable EdTech companies to tell interesting and meaningful stories using the data collected within individual products. Visualizations are both attractive and powerful. They have the ability to highlight trends, support decisions, and improve outcomes across the board. But not all data visualizations are created equal. If you don’t approach them with focus and care, they can actually work against you. A data visualization can be gorgeous — a piece of art worthy of hanging on the wall — without being truly useful.

    Image of stacked shapes illustrating that UX budgets are a balancing act.
    ARTICLE: Trevor Minton

    Need to right-size your UX and engineering investment? Understand these risks.

    As an EdTech leader, you know firsthand how challenging it can be to strike the right balance between production costs, time to market, and quality. You must ship great products that generate revenue for your bottom line, build customer confidence in your brand, and ensure that your user and business needs are adequately addressed. That’s a pretty tall order, especially considering that you’re probably also under pressure to tighten your proverbial belt, given the current economic times. As a result, you may be grappling with the inevitable need to trim production costs in the form of UX research, design, and engineering.

    Case Study: New connected digital experience for students and instructors fuels rapid market dominance.

    Openfield provided UX strategy and design that resulted in this intuitive, innovative suite of learning tools that facilitate campus communication and create a standardized ecosystem of support at every stage of the student lifecycle.

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