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    Acute UX Diagnostic and Action Plan

    Pinpoint and Resolve Acute User Frustration with Openfield’s Diagnostic Package

    Too often, EdTech product teams focus on speed at the cost of accuracy. Has a recent update caused a user revolt? Is your user base growing increasingly restless because they believe you’re not listening to their calls for improvements? These scenarios are unfortunately common — and almost always arise due to a lack of user […]

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    ARTICLE: Trevor Minton & Brian Keenan

    8 EdTech trends to drive your 2024 strategy

    We’re sensing a lot of pent up desire to move on big picture initiatives in 2024. The past couple years were filled with many unknowns as investment in the sector was heavily scrutinized for both early-stage and mature EdTech products. If you’re like many product leaders we talk to, you may be looking at 2024 with continued trepidation but feeling the pressure to address underlying issues that are keeping your product from being the best it can be. But 2024 could shape up to be your best year yet — if you play it right. We compiled a list of critical trends that will be the biggest influencers on your business.

    African American elementary student using a tablet in the classroom
    ARTICLE: Trevor Minton

    How Openfield gets quick wins while tackling long-term solutions for strategic EdTech product growth

    Following a period of reticence toward spending on longer-term strategic initiatives in favor of quicker wins, we believe there is pent up desire to tackle bigger picture initiatives. But the need to scrutinize big moves feels more important than ever as investment in the EdTech sector continues to reset to normal pre-pandemic levels. That means investors, stakeholders and buyers are seeking safe bets on viable solutions to well-researched user needs. Whether you are an early, mid, or late-stage EdTech product, you can’t afford to have a declining user experience.

    Photo of two students using e-learning software in a classroom

    The 3-step guide to validating your EdTech product

    Without proper user validation, many EdTech companies risk missing the mark with their products. If your concepts don’t actually resonate with your end users, they easily get lost in the crowded EdTech marketplace. It’s especially risky in light of funding fluctuations and the cessation of pandemic-era funding. You need to ensure that your products and services stand out as must-have solutions to users’ everyday needs. Our 3-step guide to validation will help your EdTech product get the best start possible.

    Photo of student using EdTech software in a classroom
    ARTICLE: Trevor Minton

    Designing tech-focused educational grants? The best applicants have these 5 qualities.

    Whoever receives a grant from your organization should assure you that those grant dollars will be put to good use. Especially if they’re an EdTech company designing products for better student outcomes, their ability to affect those outcomes is contingent on the quality of their UX research and design processes. Those elements are critical to their success as an EdTech — and yours as a grant foundation funding them. That means your grant program design must specify that applicants demonstrate a firm grasp of UX research and design best practices within the education industry.

    Case Study: New connected digital experience for students and instructors fuels rapid market dominance.

    Openfield provided UX strategy and design that resulted in this intuitive, innovative suite of learning tools that facilitate campus communication and create a standardized ecosystem of support at every stage of the student lifecycle.

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