Qualitative research may be the bread and butter of UX testing, but quantitative UX research methods have an important role to play in the iterative product design process. There are many reasons product teams should consider using quantitative research, from the identification of existing problems to justifying expenditures in order to get buy-in from stakeholders.
At Openfield, we found that the same old design review process didn’t quite fit the bill anymore. Instead of formal, infrequent design reviews, we needed to develop a design feedback loop that was as agile and iterative as the development process itself had become. And that’s how we landed on a system of daily design reviews.
Minimum Viable Product. Minimum Awesome Product. Minimum Loved Product. No matter what you call it, your product needs to delight users on the first release and every iteration beyond that, or it will fail.
In this article, we’ll dig into qualitative UX research and explain what it is, why it’s important, and how your team should approach it.
User testing is a crucial component of successful product design. Without the insights that on-the-ground testing yields, designers can only guess at how users will actually interact with their products.
