In the mad dash to launch a new product or major upgrade, product teams tend to expend more energy on designing features than on understanding users. In organizations that don’t place a high value on user insight, there’s a perception that design moves a project forward, while research holds it up.
Sometimes, the best problem-solving comes from shaking off tunnel-vision and stepping out from behind a screen.
User journeys through apps, software and websites must follow optimized paths with no confusion or distractions.
Keep it active … or face the consequences. While many organizations make the commitment to implement UX practices, we’ve found that many adopt best practices of UX only to a point.
While achieving compliance in your digital products is important, it’s a first step. Make it your goal to reach ALL users through the practice of inclusive design