Gone are the days of pandemic-era funding, when buyers at educational institutions were quick to adopt new EdTech. For the last few years, institutions had the financial bandwidth to try any and all EdTech that facilitated remote learning or in-classroom work. Now that in-person education is back, there’s less incentive to try new tools — and frankly, even less money to do so. Fewer buyers can draw from the well of stimulus money anymore. So what does that mean for your EdTech? It means there’s a higher burden of proof on your product’s value. That’s where data visualization comes in.
Many EdTech companies make the same common mistakes when structuring their UX research programs, each of which can have significant consequences. But knowing where you’re more likely to make missteps can reduce your chances of making a costly one. By understanding and avoiding these pitfalls, you can ensure your UX research programs are effective and contribute to the overall success of your EdTech products. From focusing solely on user testing to failing to properly validate experiences through product development, these are the five mistakes to watch out for.
If you’re not designing your plan to help you meet your business goals, you’re missing a major opportunity. UX research plans aren’t just for mining feedback about a design or concept. Done well, a robust research plan paves a path toward meeting all your objectives. So how do you empower your UX research team to build a plan that incorporates your business objectives? In this four-step guide, we’ll show you how to set up your UX research team and your business for success.
You’re responsible for ensuring the successful development, launch, and management of your company’s EdTech products. But between internal politics, siloed communication, and limited resources for design and research, your job is anything but simple. Hiring a third-party agency like Openfield can provide the external support teams like yours so often need. We’re an ideator partner that isn’t beholden to internal politics, allowing for faster and more collaborative decision-making.
In EdTech, it’s not uncommon for UX and product teams to struggle to collaborate as effectively as they should. After all, while both teams have the same overarching goal — making the best product possible — they sometimes disagree on how to get there. Both teams share similar objectives, but prioritize them differently. Your product management (PM) team is focused on meeting your company’s business objectives. And while your UX team has some of these same objectives top of mind, their role writ large is really to advocate for your users.
