“The Great Reshuffle” has many workers, including educators, leaving their careers for something that better supports their goals and well-being. While at first glance, it may seem like bad news that educators are leaving classrooms, there’s a strong silver lining. Some of them are leveraging their teaching expertise in EdTech user experience roles. There’s no doubt that even the best UX teams can miss important insights about how their products fit into their users’ lives because they haven’t spent time teaching. However, when you choose to partner with a UX team that includes former educators, your product will be informed by valuable, real-world classroom experiences.
The most successful EdTech products stay close to the evolving needs and preferences of users. The disruption in education caused by COVID-19 over the last couple of years — and therefore in EdTech — have made that aim challenging indeed. Of course, it’s not just education that’s been rattled; the job market has been, too. Many employers are having a hard time finding and keeping workers. Both students and workers are asking how they can learn and grow more efficiently and effectively, and yesterday’s solutions just won’t do. In short, people are more focused on their personal goals and less willing to spend time on unrelated tasks with low or no payoff.
When it comes to product development, user insights are invaluable. After all, it’s crucial you develop an EdTech product your users actually want and need. To glean that insight, you’ve got to understand how to effectively talk to users — without influencing their responses. Download our free guide to learn how to craft smart testing scripts that yield the most accurate, actionable user feedback.
The COVID-19 pandemic turned the traditional in-person classroom experience on its head. Students were suddenly remote, and instructors scrambled to continue teaching. While most students have returned to the classroom, the hybrid model — where some students are in person and others are remote — is likely here to stay. And that brings a series of unparalleled challenges and opportunities for EdTech products. This evolution of the traditional classroom offers great freedom and flexibility for both instructors and students. But it also presents new problems for teaching and learning. Effective UX design can help defray pain points and create products that are valuable for all users — whether they’re in-person or remote. For your EdTech product to have a lasting impact, it must accommodate the realities of the hybrid classroom.
When product leaders begin a partnership with an outside UX team, the discovery process presents a unique challenge. All stakeholders must gain alignment about the product problem to solve and come to a shared understanding about your users. And in order to understand your users, you need to consider their flows. Task flows, user flows, and user journey maps can all be useful in the UX discovery phase. All of these tools share a sense of establishing and tracking user movement. But they are discrete tools that have specific purposes and appropriate uses. You should know what outcomes each of these three tools provide, how they overlap, and how they support each other. That way, you’ll know where your efforts will be best applied in our discovery work together.
