At Openfield, we found that the same old design review process didn’t quite fit the bill anymore. Instead of formal, infrequent design reviews, we needed to develop a design feedback loop that was as agile and iterative as the development process itself had become. And that’s how we landed on a system of daily design reviews.
Minimum Viable Product. Minimum Awesome Product. Minimum Loved Product. No matter what you call it, your product needs to delight users on the first release and every iteration beyond that, or it will fail.
In this article, we’ll dig into qualitative UX research and explain what it is, why it’s important, and how your team should approach it.
User testing is a crucial component of successful product design. Without the insights that on-the-ground testing yields, designers can only guess at how users will actually interact with their products.
Truly inclusive product design aims to create products that work seamlessly for all people, in all situations. This may seem like a tall order, but it really should be your company’s goal. Not only is it an ethical imperative, but it’s good for business, too.
