The launch of a new product represents a huge leap, but it’s really just the first big step in a series of many. Over the course of a healthy product’s lifespan, your team will continue to work inside the product for years to come, fixing bugs, pushing out updates, making UX improvements, and adding new features. New features require efforts from UX, engineering, and product teams with each leading at different times.
Qualitative research may be the bread and butter of UX testing, but quantitative UX research methods have an important role to play in the iterative product design process. There are many reasons product teams should consider using quantitative research, from the identification of existing problems to justifying expenditures in order to get buy-in from stakeholders.
At Openfield, we found that the same old design review process didn’t quite fit the bill anymore. Instead of formal, infrequent design reviews, we needed to develop a design feedback loop that was as agile and iterative as the development process itself had become. And that’s how we landed on a system of daily design reviews.
Minimum Viable Product. Minimum Awesome Product. Minimum Loved Product. No matter what you call it, your product needs to delight users on the first release and every iteration beyond that, or it will fail.
In this article, we’ll dig into qualitative UX research and explain what it is, why it’s important, and how your team should approach it.